--- title: "Fellow: search popularity worldwide" description: "A maker of coffee grinders, kettles and brewing gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fellow-products" publisher: "Brandwave" --- # Fellow: search popularity worldwide A maker of coffee grinders, kettles and brewing gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fellow - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among electric kettle brands**: 0.79% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electric kettle brands | 8 | 0.79% | 24.7K | | Burr grinder brands | 4 | 3.1% | 51.8K | | Keep cup brands | 5 | 2.1% | 6.6K | | Coffee grinder brands | 2 | 13.8% | 33.7K | | Pour-over coffee maker brands | 6 | 0.46% | 1K | - [Electric kettle brands](/demand/global-en/categories/electric-kettle-brands) - [Burr grinder brands](/demand/global-en/categories/burr-grinder-brands) - [Keep cup brands](/demand/global-en/categories/keep-cup-brands) - [Coffee grinder brands](/demand/global-en/categories/coffee-grinder-brands) - [Pour-over coffee maker brands](/demand/global-en/categories/pour-over-coffee-maker-brands) ## Top electric kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fellow appeared in all five answers. Fellow is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fellow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric kettle brands - Asked ChatGPT "Which electric kettle brand should I buy?": 1. OXO, 2. Cuisinart, 3. Fellow - Asked ChatGPT "What are the best electric kettle brands?": 1. Fellow, 2. Breville, 3. Cuisinart, 4. OXO - Asked ChatGPT "What's the best electric kettle brand for everyday tea?": 1. Cuisinart, 2. Breville, 3. Fellow - Searched Google, AI Overview "best electric kettle": 1. Fellow, 2. Cuisinart, 3. OXO - Searched Google, AI Overview "electric kettle for tea": 1. Fellow Not named in any answer: KitchenAid, Smeg, Philips and Russell Hobbs. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Fellow changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fellow worldwide held steady, from 58.7K to 59.4K. - Across the 12 months ending September 2026, Fellow’s share of searches among electric kettle brands worldwide held steady, from 0.7% to 0.79%. - Across the 12 months ending September 2026, Fellow’s share of searches among burr grinder brands worldwide increased from 2.3% to 3.1%. - Across the 12 months ending September 2026, Fellow’s share of searches among burr grinder brands worldwide peaked at 3.8% in August 2026 and was lowest at 2.1% in December 2025. - Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide increased from 1.1% to 2.1%. - Across the 12 months ending September 2026, Fellow’s share of searches among coffee grinder brands worldwide increased from 13% to 13.8%. - Across the 12 months ending September 2026, Fellow’s share of searches among coffee grinder brands worldwide peaked at 16.3% in August 2026 and was lowest at 12.3% in January 2026. - Across the 12 months ending September 2026, Fellow’s share of searches among pour-over coffee maker brands worldwide held steady, from 0.44% to 0.46%. ## How did search popularity change for electric kettle brands worldwide in September 2026? - In September 2026, Breville overtook Russell Hobbs to rank 4th among electric kettle brands worldwide, with 5.3% of the searches. - In September 2026, Philips overtook Russell Hobbs to rank 5th among electric kettle brands worldwide, with 4.8% of the searches. - In September 2026, Smeg gained share of searches among electric kettle brands worldwide, from 30.9% to 33.5%. - In September 2026, Cuisinart lost share of searches among electric kettle brands worldwide, from 8.7% to 6.8%. - In September 2026, KitchenAid lost share of searches among electric kettle brands worldwide, from 41.9% to 40.8%. - Russell Hobbs’ share of searches among electric kettle brands worldwide has lost ground for 3 months in a row, from 5.3% to 4.4% in September 2026. ## How did search popularity change for burr grinder brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among burr grinder brands worldwide, from 72.2% to 75.4%. - In September 2026, Cuisinart lost share of searches among burr grinder brands worldwide, from 14.3% to 11.7%. - In September 2026, Fellow lost share of searches among burr grinder brands worldwide, from 3.8% to 3.1%. - Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## How did search popularity change for keep cup brands worldwide in September 2026? - In September 2026, Chilly's gained share of searches among keep cup brands worldwide, from 31.1% to 34.9%. - In September 2026, KeepCup gained share of searches among keep cup brands worldwide, from 4.2% to 4.7%. - In September 2026, Frank Green lost share of searches among keep cup brands worldwide, from 46.5% to 42.8%. - In September 2026, Bodum lost share of searches among keep cup brands worldwide, from 14% to 12.8%. - Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026. - Estimated monthly branded searches for Huskee worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## How did search popularity change for coffee grinder brands worldwide in September 2026? - In September 2026, OXO gained share of searches among coffee grinder brands worldwide, from 43.6% to 44.9%. - In September 2026, Fellow lost share of searches among coffee grinder brands worldwide, from 16.3% to 13.8%. - DF64’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026. - Rancilio’s share of searches among coffee grinder brands worldwide has gained ground for 3 months in a row, from 7.6% to 9.1% in September 2026. ## How did search popularity change for pour-over coffee maker brands worldwide in September 2026? - In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches. - In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%. - In September 2026, Kalita lost share of searches among pour-over coffee maker brands worldwide, from 16.1% to 13.9%. - Estimated monthly branded searches for Bodum worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electric kettle brands | 26.2K | 0.7% | 8 | | Nov 2025 | Electric kettle brands | 45.2K | 0.82% | 8 | | Dec 2025 | Electric kettle brands | 43K | 0.78% | 8 | | Jan 2026 | Electric kettle brands | 37K | 0.9% | 8 | | Feb 2026 | Electric kettle brands | 26.2K | 0.82% | 8 | | Mar 2026 | Electric kettle brands | 30.3K | 0.91% | 8 | | Apr 2026 | Electric kettle brands | 26.2K | 0.86% | 8 | | May 2026 | Electric kettle brands | 28.8K | 0.99% | 8 | | Jun 2026 | Electric kettle brands | 24.7K | 0.95% | 8 | | Jul 2026 | Electric kettle brands | 24.7K | 0.87% | 8 | | Aug 2026 | Electric kettle brands | 30.3K | 1% | 8 | | Sep 2026 | Electric kettle brands | 24.7K | 0.79% | 8 | | Oct 2025 | Burr grinder brands | 53.3K | 2.3% | 4 | | Nov 2025 | Burr grinder brands | 85.7K | 2.3% | 4 | | Dec 2025 | Burr grinder brands | 76.1K | 2.1% | 4 | | Jan 2026 | Burr grinder brands | 64.1K | 2.6% | 4 | | Feb 2026 | Burr grinder brands | 48.4K | 2.6% | 4 | | Mar 2026 | Burr grinder brands | 57.4K | 2.8% | 4 | | Apr 2026 | Burr grinder brands | 53.3K | 2.8% | 4 | | May 2026 | Burr grinder brands | 61.9K | 3.5% | 4 | | Jun 2026 | Burr grinder brands | 51.8K | 3.3% | 4 | | Jul 2026 | Burr grinder brands | 51.8K | 3.1% | 4 | | Aug 2026 | Burr grinder brands | 63.4K | 3.8% | 4 | | Sep 2026 | Burr grinder brands | 51.8K | 3.1% | 4 | | Oct 2025 | Keep cup brands | 4.4K | 1.1% | 5 | | Nov 2025 | Keep cup brands | 6.6K | 1.3% | 5 | | Dec 2025 | Keep cup brands | 8.1K | 1.6% | 5 | | Jan 2026 | Keep cup brands | 5.4K | 1.3% | 5 | | Feb 2026 | Keep cup brands | 4.4K | 1.4% | 5 | | Mar 2026 | Keep cup brands | 5.4K | 1.7% | 5 | | Apr 2026 | Keep cup brands | 4.4K | 1.4% | 5 | | May 2026 | Keep cup brands | 4.4K | 1.5% | 5 | | Jun 2026 | Keep cup brands | 4.4K | 1.5% | 6 | | Jul 2026 | Keep cup brands | 5.4K | 1.8% | 5 | | Aug 2026 | Keep cup brands | 6.6K | 1.9% | 5 | | Sep 2026 | Keep cup brands | 6.6K | 2.1% | 5 | | Oct 2025 | Coffee grinder brands | 35.2K | 13% | 2 | | Nov 2025 | Coffee grinder brands | 52.6K | 14.8% | 2 | | Dec 2025 | Coffee grinder brands | 43K | 14% | 2 | | Jan 2026 | Coffee grinder brands | 37K | 12.3% | 2 | | Feb 2026 | Coffee grinder brands | 30.3K | 12.5% | 2 | | Mar 2026 | Coffee grinder brands | 35.2K | 13.8% | 2 | | Apr 2026 | Coffee grinder brands | 35.2K | 14.2% | 2 | | May 2026 | Coffee grinder brands | 39.7K | 15.8% | 2 | | Jun 2026 | Coffee grinder brands | 33.7K | 14.2% | 2 | | Jul 2026 | Coffee grinder brands | 33.7K | 14.4% | 2 | | Aug 2026 | Coffee grinder brands | 41.2K | 16.3% | 2 | | Sep 2026 | Coffee grinder brands | 33.7K | 13.8% | 2 | | Oct 2025 | Pour-over coffee maker brands | 1K | 0.44% | 6 | | Nov 2025 | Pour-over coffee maker brands | 1.6K | 0.69% | 6 | | Dec 2025 | Pour-over coffee maker brands | 1.9K | 0.74% | 6 | | Jan 2026 | Pour-over coffee maker brands | 1.3K | 0.54% | 6 | | Feb 2026 | Pour-over coffee maker brands | 1K | 0.51% | 6 | | Mar 2026 | Pour-over coffee maker brands | 1K | 0.48% | 6 | | Apr 2026 | Pour-over coffee maker brands | 880 | 0.41% | 6 | | May 2026 | Pour-over coffee maker brands | 1K | 0.47% | 6 | | Jun 2026 | Pour-over coffee maker brands | 880 | 0.43% | 6 | | Jul 2026 | Pour-over coffee maker brands | 880 | 0.42% | 6 | | Aug 2026 | Pour-over coffee maker brands | 1K | 0.47% | 6 | | Sep 2026 | Pour-over coffee maker brands | 1K | 0.46% | 6 | ## How are Fellow’s branded searches counted? Brandwave collects information about searches that people make online using Fellow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fellow carter” - “fellow coffee” - “fellow kettle” - “fellow ode” - “fellow pour over” ## Which electric kettle brands compete with Fellow? - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Smeg](/demand/global-en/brands/smeg) - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-fellow-products - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-fellow-products - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/fellow-products-vs-philips - [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/fellow-products-vs-russell-hobbs - [OXO](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/fellow-products-vs-oxo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fellow: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fellow-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fellow-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.