--- title: "Feefo: search popularity worldwide" description: "Feefo is a customer review platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/feefo" publisher: "Brandwave" --- # Feefo: search popularity worldwide Feefo is a customer review platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Feefo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among customer review platforms**: 0.24% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer review platforms | 7 | 0.24% | 8.1K | - [Customer review platforms](/demand/global-en/categories/customer-review-platforms) ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Feefo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Birdeye | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | G2 | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Capterra | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Reviews.io | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Feefo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use?": 1. Trustpilot, 2. Birdeye, 3. G2 - Asked ChatGPT "What are the best customer review platforms?": 1. Trustpilot, 2. G2, 3. Capterra, 4. Birdeye, 5. Yotpo, 6. Judge.me, 7. Reviews.io - Asked ChatGPT "What's the best customer review platform for customer reviews collection?": 1. Birdeye, 2. Trustpilot, 3. Judge.me, 4. Capterra - Searched Google, AI Overview "best review platform": 1. Trustpilot, 2. Reviews.io, 3. G2, 4. Capterra - Searched Google, AI Overview "customer review software": 1. Trustpilot Not named in any answer: Feefo and Okendo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Feefo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Feefo worldwide fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide held steady, from 0.3% to 0.24%. ## How did search popularity change for customer review platforms worldwide in September 2026? - In September 2026, G2 gained share of searches among customer review platforms worldwide, from 11.6% to 13.6%. - In September 2026, Birdeye gained share of searches among customer review platforms worldwide, from 1.5% to 2.2%. - In September 2026, Trustpilot lost share of searches among customer review platforms worldwide, from 84.3% to 81.5%. - Estimated monthly branded searches for Reviews.io worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer review platforms | 9.9K | 0.3% | 7 | | Nov 2025 | Customer review platforms | 9.9K | 0.26% | 6 | | Dec 2025 | Customer review platforms | 8.1K | 0.25% | 7 | | Jan 2026 | Customer review platforms | 9.9K | 0.26% | 7 | | Feb 2026 | Customer review platforms | 8.1K | 0.26% | 7 | | Mar 2026 | Customer review platforms | 12.1K | 0.36% | 6 | | Apr 2026 | Customer review platforms | 8.1K | 0.25% | 7 | | May 2026 | Customer review platforms | 6.6K | 0.2% | 7 | | Jun 2026 | Customer review platforms | 8.1K | 0.24% | 7 | | Jul 2026 | Customer review platforms | 6.6K | 0.2% | 7 | | Aug 2026 | Customer review platforms | 8.1K | 0.25% | 7 | | Sep 2026 | Customer review platforms | 8.1K | 0.24% | 7 | ## How are Feefo’s branded searches counted? Brandwave collects information about searches that people make online using Feefo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “feefo” ## Which customer review platforms compete with Feefo? - [Trustpilot](/demand/global-en/brands/trustpilot) - [G2](/demand/global-en/brands/g2) - [Birdeye](/demand/global-en/brands/birdeye) - [Capterra](/demand/global-en/brands/capterra): Head-to-head: /demand/global-en/compare/capterra-vs-feefo - [Yotpo](/demand/global-en/brands/yotpo): Head-to-head: /demand/global-en/compare/feefo-vs-yotpo - [Judge.me](/demand/global-en/brands/judge-me): Head-to-head: /demand/global-en/compare/feefo-vs-judge-me - [Okendo](/demand/global-en/brands/okendo): Head-to-head: /demand/global-en/compare/feefo-vs-okendo - [Reviews.io](/demand/global-en/brands/reviews-io): Head-to-head: /demand/global-en/compare/feefo-vs-reviews-io ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Feefo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/feefo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/feefo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.