--- title: "Febreze: search popularity worldwide" description: "Febreze makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/febreze" publisher: "Brandwave" --- # Febreze: search popularity worldwide Febreze makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Febreze - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among car air fresheners**: 24.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car air fresheners | 2 | 24.6% | 201K | | Air freshener brands | 2 | 25.2% | 201K | - [Car air fresheners](/demand/global-en/categories/car-air-fresheners) - [Air freshener brands](/demand/global-en/categories/air-freshener-brands) ## How has branded search demand for Febreze changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Febreze worldwide held steady at 201K. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide increased from 16.8% to 24.6%. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among car air fresheners worldwide peaked at 26.1% in July 2026 and was lowest at 9% in December 2025. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide increased from 16.8% to 25.2%. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide peaked at 28.2% in May 2026 and was lowest at 9.1% in December 2025. ## How did search popularity change for car air fresheners worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 47.6% to 55%. - In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 17.7% to 13.6%. - In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 7.6% to 5.9%. - In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 26.1% to 24.6%. - Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for air freshener brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%. - In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%. - In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car air fresheners | 201K | 16.8% | 2 | | Nov 2025 | Car air fresheners | 201K | 12.6% | 2 | | Dec 2025 | Car air fresheners | 165K | 9% | 2 | | Jan 2026 | Car air fresheners | 201K | 22.5% | 2 | | Feb 2026 | Car air fresheners | 165K | 23.8% | 2 | | Mar 2026 | Car air fresheners | 165K | 22.9% | 2 | | Apr 2026 | Car air fresheners | 165K | 24.1% | 3 | | May 2026 | Car air fresheners | 165K | 24.1% | 3 | | Jun 2026 | Car air fresheners | 165K | 25.1% | 2 | | Jul 2026 | Car air fresheners | 165K | 26.1% | 2 | | Aug 2026 | Car air fresheners | 201K | 24.6% | 2 | | Sep 2026 | Car air fresheners | — | — | — | | Oct 2025 | Air freshener brands | 201K | 16.8% | 2 | | Nov 2025 | Air freshener brands | 201K | 12.6% | 2 | | Dec 2025 | Air freshener brands | 165K | 9.1% | 2 | | Jan 2026 | Air freshener brands | 201K | 22.4% | 2 | | Feb 2026 | Air freshener brands | 165K | 24.4% | 2 | | Mar 2026 | Air freshener brands | 165K | 24.3% | 2 | | Apr 2026 | Air freshener brands | 165K | 27% | 2 | | May 2026 | Air freshener brands | 165K | 28.2% | 2 | | Jun 2026 | Air freshener brands | 165K | 28.2% | 2 | | Jul 2026 | Air freshener brands | 165K | 28.1% | 2 | | Aug 2026 | Air freshener brands | 201K | 25.2% | 2 | | Sep 2026 | Air freshener brands | — | — | — | ## How is Febreze measured? Brandwave collects information about searches that people make online using Febreze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “febreze” ## Which car air fresheners compete with Febreze? - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/febreze-vs-yankee-candle - [Chemical Guys](/demand/global-en/brands/chemical-guys): Head-to-head: /demand/global-en/compare/chemical-guys-vs-febreze - [Little Trees](/demand/global-en/brands/little-trees): Head-to-head: /demand/global-en/compare/febreze-vs-little-trees - [Air Spencer](/demand/global-en/brands/air-spencer): Head-to-head: /demand/global-en/compare/air-spencer-vs-febreze - [Moso Natural](/demand/global-en/brands/moso-natural): Head-to-head: /demand/global-en/compare/febreze-vs-moso-natural ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Febreze: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/febreze This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/febreze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.