--- title: "Feather: search popularity worldwide" description: "Feather is a razor blade brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/feather" publisher: "Brandwave" --- # Feather: search popularity worldwide Feather is a razor blade brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Feather - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among razor blade brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Razor blade brands | 6 | 1.2% | 16.5K | - [Razor blade brands](/demand/global-en/categories/razor-blade-brands) ## Top razor blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Feather appeared in all five answers. Feather is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Feather | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schick | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Personna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wilkinson Sword | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dollar Shave Club | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about razor blade brands - Asked ChatGPT "Which razor blade brand should I buy?": 1. Gillette, 2. Schick, 3. Personna, 4. Feather - Asked ChatGPT "What are the best razor blade brands?": 1. Gillette, 2. Schick, 3. Feather, 4. Personna, 5. BIC - Asked ChatGPT "What's the best razor blade brand for a close shave?": 1. Gillette, 2. Feather, 3. Schick - Searched Google, AI Overview "razor blade brands": 1. Feather, 2. Wilkinson Sword, 3. Gillette, 4. Schick, 5. BIC, 6. Dollar Shave Club - Searched Google, AI Overview "best razor blades": 1. Feather, 2. Gillette Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Feather changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Feather worldwide rose from 13.5K to 16.5K. - Across the 12 months ending September 2026, Feather’s share of searches among razor blade brands worldwide peaked at 2% in February 2026 and was lowest at 0.94% in October 2025. ## How did search popularity change for razor blade brands worldwide in September 2026? - In September 2026, BIC gained share of searches among razor blade brands worldwide, from 29.3% to 31%. - In September 2026, Dollar Shave Club lost share of searches among razor blade brands worldwide, from 7.3% to 6.3%. - In September 2026, Gillette lost share of searches among razor blade brands worldwide, from 54.4% to 53.7%. - Estimated monthly branded searches for Feather worldwide rose 22.2% over 12 measured months, from 13.5K to 16.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Razor blade brands | 13.5K | 0.94% | 6 | | Nov 2025 | Razor blade brands | 15.3K | 1% | 6 | | Dec 2025 | Razor blade brands | 22K | 1.5% | 6 | | Jan 2026 | Razor blade brands | 22K | 1.5% | 6 | | Feb 2026 | Razor blade brands | 24.7K | 2% | 5 | | Mar 2026 | Razor blade brands | 28K | 2% | 5 | | Apr 2026 | Razor blade brands | 24.2K | 1.7% | 5 | | May 2026 | Razor blade brands | 18.7K | 1.4% | 6 | | Jun 2026 | Razor blade brands | 16.5K | 1.2% | 6 | | Jul 2026 | Razor blade brands | 15.3K | 1.1% | 6 | | Aug 2026 | Razor blade brands | 17.5K | 1.2% | 6 | | Sep 2026 | Razor blade brands | 16.5K | 1.2% | 6 | ## How are Feather’s branded searches counted? Brandwave collects information about searches that people make online using Feather’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “feather razor” - “feather razor blades” ## Which razor blade brands compete with Feather? - [Gillette](/demand/global-en/brands/gillette) - [BIC](/demand/global-en/brands/bic): Head-to-head: /demand/global-en/compare/bic-vs-feather - [Dollar Shave Club](/demand/global-en/brands/dollar-shave-club): Head-to-head: /demand/global-en/compare/dollar-shave-club-vs-feather - [Schick](/demand/global-en/brands/schick): Head-to-head: /demand/global-en/compare/feather-vs-schick - [Wilkinson Sword](/demand/global-en/brands/wilkinson-sword): Head-to-head: /demand/global-en/compare/feather-vs-wilkinson-sword - [Personna](/demand/global-en/brands/personna): Head-to-head: /demand/global-en/compare/feather-vs-personna ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Feather: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/feather This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/feather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.