--- title: "Fear of God Essentials: search popularity worldwide" description: "The more affordable streetwear line from Fear of God. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fear-of-god-essentials" publisher: "Brandwave" --- # Fear of God Essentials: search popularity worldwide The more affordable streetwear line from Fear of God. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fear of God Essentials - **Owned by**: Fear of God - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streetwear brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear brands | 9 | 1.4% | 135K | - [Streetwear brands](/demand/global-en/categories/streetwear-brands) ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fear of God Essentials was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fear of God Essentials is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supreme | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Corteiz | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fear of God Essentials | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Off-White | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aimé Leon Dore | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Kith | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Dickies | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Champion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy?": 1. Stüssy, 2. Carhartt WIP, 3. Corteiz, 4. Dickies - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Corteiz, 5. Fear of God Essentials, 6. Aimé Leon Dore, 7. Off-White, 8. Dickies - Asked ChatGPT "What's the best streetwear brand for casual wear?": 1. Stüssy, 2. Carhartt WIP, 3. Fear of God Essentials, 4. Supreme - Searched Google, AI Overview "streetwear brands": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Off-White, 5. Kith, 6. Corteiz, 7. Aimé Leon Dore - Searched Google, AI Overview "streetwear for men": named none of the brands we track Not named in any answer: Champion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Fear of God Essentials changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fear of God Essentials worldwide fell from 165K to 135K. - Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands worldwide held steady, from 1.3% to 1.4%. ## How did search popularity change for streetwear brands worldwide in September 2026? - In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches. - In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%. - In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%. - Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026. - Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear brands | 165K | 1.3% | 9 | | Nov 2025 | Streetwear brands | 201K | 1.4% | 9 | | Dec 2025 | Streetwear brands | 301K | 2% | 9 | | Jan 2026 | Streetwear brands | 165K | 1.4% | 9 | | Feb 2026 | Streetwear brands | 135K | 1.4% | 9 | | Mar 2026 | Streetwear brands | 135K | 1.3% | 9 | | Apr 2026 | Streetwear brands | 135K | 1.4% | 9 | | May 2026 | Streetwear brands | 165K | 1.8% | 9 | | Jun 2026 | Streetwear brands | 110K | 1.3% | 9 | | Jul 2026 | Streetwear brands | 110K | 1.3% | 9 | | Aug 2026 | Streetwear brands | 135K | 1.3% | 9 | | Sep 2026 | Streetwear brands | 135K | 1.4% | 9 | ## How are Fear of God Essentials’ branded searches counted? Brandwave collects information about searches that people make online using Fear of God Essentials’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fear of god essentials” ## Which streetwear brands compete with Fear of God Essentials? - [Carhartt WIP](/demand/global-en/brands/carhartt-wip) - [Supreme](/demand/global-en/brands/supreme) - [Stüssy](/demand/global-en/brands/stussy) - [Off-White](/demand/global-en/brands/off-white) - [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/dickies-vs-fear-of-god-essentials - [Kith](/demand/global-en/brands/kith): Head-to-head: /demand/global-en/compare/fear-of-god-essentials-vs-kith - [Corteiz](/demand/global-en/brands/corteiz): Head-to-head: /demand/global-en/compare/corteiz-vs-fear-of-god-essentials - [Aimé Leon Dore](/demand/global-en/brands/aime-leon-dore): Head-to-head: /demand/global-en/compare/aime-leon-dore-vs-fear-of-god-essentials - [Champion](/demand/global-en/brands/champion): Head-to-head: /demand/global-en/compare/champion-vs-fear-of-god-essentials ## Who owns Fear of God Essentials? Fear of God Essentials is owned by Fear of God. Brandwave does not track any other brands owned by Fear of God. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Fear of God Essentials? Fear of God Essentials is owned by Fear of God. Brandwave does not track any other brands owned by Fear of God. ## Cite this page Brandwave. "Fear of God Essentials: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fear-of-god-essentials This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fear-of-god-essentials. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.