--- title: "FCS: search popularity and Share of Search worldwide" description: "FCS is surf hardware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fcs" publisher: "Brandwave" --- # FCS: search popularity and Share of Search worldwide FCS is surf hardware brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FCS - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among surf fin brands**: 28.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf fin brands | 2 | 28.7% | 450K | | Surfboard leash brands | 1 | 84.4% | 450K | - [Surf fin brands](/demand/global-en/categories/surf-fin-brands) - [Surfboard leash brands](/demand/global-en/categories/surfboard-leash-brands) ## How has branded search demand for FCS changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for FCS worldwide fell from 673K to 450K. - Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide decreased from 33.8% to 28.7%. - Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide peaked at 47.5% in December 2025 and was lowest at 21.6% in July 2026. - Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide decreased from 89.9% to 84.4%. - Across the 11 months ending August 2026, FCS’s estimated Share of Search among surfboard leash brands worldwide peaked at 92% in December 2025 and was lowest at 83.6% in July 2026. ## How did search popularity change for surf fin brands worldwide in August 2026? - In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%. - In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%. - In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%. - Estimated monthly branded searches for True Ames worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. ## How did search popularity change for surfboard leash brands worldwide in August 2026? - In August 2026, FCS gained estimated Share of Search among surfboard leash brands worldwide, from 83.6% to 84.4%. - In August 2026, Pro-Lite lost estimated Share of Search among surfboard leash brands worldwide, from 3.4% to 2.8%. - Estimated monthly branded searches for Creatures of Leisure worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026. - Estimated monthly branded searches for Dakine worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026. - Estimated monthly branded searches for Sunova worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf fin brands | 673K | 33.8% | 2 | | Nov 2025 | Surf fin brands | 823K | 38.4% | 2 | | Dec 2025 | Surf fin brands | 1M | 47.5% | 1 | | Jan 2026 | Surf fin brands | 823K | 42.3% | 2 | | Feb 2026 | Surf fin brands | 550K | 33.3% | 2 | | Mar 2026 | Surf fin brands | 550K | 29.1% | 2 | | Apr 2026 | Surf fin brands | 673K | 37.5% | 2 | | May 2026 | Surf fin brands | 550K | 28.7% | 2 | | Jun 2026 | Surf fin brands | 368K | 24.7% | 2 | | Jul 2026 | Surf fin brands | 368K | 21.6% | 2 | | Aug 2026 | Surf fin brands | 450K | 28.7% | 2 | | Sep 2026 | Surf fin brands | — | — | — | | Oct 2025 | Surfboard leash brands | 673K | 89.9% | 1 | | Nov 2025 | Surfboard leash brands | 823K | 90.7% | 1 | | Dec 2025 | Surfboard leash brands | 1M | 92% | 1 | | Jan 2026 | Surfboard leash brands | 823K | 89.2% | 1 | | Feb 2026 | Surfboard leash brands | 550K | 87.1% | 1 | | Mar 2026 | Surfboard leash brands | 550K | 86.9% | 1 | | Apr 2026 | Surfboard leash brands | 673K | 89.9% | 1 | | May 2026 | Surfboard leash brands | 550K | 88.4% | 1 | | Jun 2026 | Surfboard leash brands | 368K | 83.7% | 1 | | Jul 2026 | Surfboard leash brands | 368K | 83.6% | 1 | | Aug 2026 | Surfboard leash brands | 450K | 84.4% | 1 | | Sep 2026 | Surfboard leash brands | — | — | — | ## How is FCS measured? Brandwave collects information about searches that people make online using FCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fcs” ## Which surf fin brands compete with FCS? - [Futures](/demand/global-en/brands/futures): Head-to-head: /demand/global-en/compare/fcs-vs-futures - [Channel Islands](/demand/global-en/brands/channel-islands): Head-to-head: /demand/global-en/compare/channel-islands-vs-fcs - [Captain Fin](/demand/global-en/brands/captain-fin): Head-to-head: /demand/global-en/compare/captain-fin-vs-fcs - [True Ames](/demand/global-en/brands/true-ames): Head-to-head: /demand/global-en/compare/fcs-vs-true-ames - [NVS](/demand/global-en/brands/nvs): Head-to-head: /demand/global-en/compare/fcs-vs-nvs ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FCS: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fcs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fcs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.