---
title: "FatSecret: search popularity worldwide"
description: "A calorie counter and diet tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fatsecret"
publisher: "Brandwave"
---

# FatSecret: search popularity worldwide

A calorie counter and diet tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: FatSecret
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among calorie counter brands**: 3.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Calorie counter brands | 5 | 3.9% | 90.5K |

- [Calorie counter brands](/demand/global-en/categories/calorie-counter-brands)

## Top calorie counter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FatSecret is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lose It! | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Cronometer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| MyFitnessPal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| MacroFactor | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| FatSecret | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Noom | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Weight Watchers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about calorie counter brands

- Asked ChatGPT "Which calorie counter app should I use?": 1. Cronometer, 2. Lose It!, 3. MacroFactor
- Asked ChatGPT "What are the best calorie counter apps?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal, 5. FatSecret
- Asked ChatGPT "What's the best calorie counter app for weight loss?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal
- Searched Google, AI Overview "calorie counter apps": 1. MyFitnessPal, 2. Cronometer, 3. Lose It!, 4. Noom
- Searched Google, AI Overview "calorie counter for weight loss": 1. MyFitnessPal, 2. Lose It!, 3. Cronometer, 4. FatSecret

Not named in any answer: Weight Watchers.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for FatSecret changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for FatSecret worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide decreased from 7.2% to 3.9%.
- Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide peaked at 8.5% in November 2025 and was lowest at 3.9% in September 2026.

## How did search popularity change for calorie counter brands worldwide in September 2026?

- In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%.
- In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.
- In September 2026, Noom lost share of searches among calorie counter brands worldwide, from 9.1% to 5.8%.
- In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
- In September 2026, Cronometer lost share of searches among calorie counter brands worldwide, from 9.1% to 7.1%.
- In September 2026, Lose It! lost share of searches among calorie counter brands worldwide, from 3.7% to 2.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calorie counter brands | 110K | 7.2% | 5 |
| Nov 2025 | Calorie counter brands | 110K | 8.5% | 5 |
| Dec 2025 | Calorie counter brands | 90.5K | 7.3% | 5 |
| Jan 2026 | Calorie counter brands | 135K | 5.7% | 5 |
| Feb 2026 | Calorie counter brands | 110K | 7.2% | 5 |
| Mar 2026 | Calorie counter brands | 110K | 6.2% | 5 |
| Apr 2026 | Calorie counter brands | 135K | 7% | 5 |
| May 2026 | Calorie counter brands | 110K | 5% | 5 |
| Jun 2026 | Calorie counter brands | 90.5K | 6.1% | 5 |
| Jul 2026 | Calorie counter brands | 90.5K | 6.1% | 5 |
| Aug 2026 | Calorie counter brands | 90.5K | 6.1% | 5 |
| Sep 2026 | Calorie counter brands | 90.5K | 3.9% | 5 |

## How are FatSecret’s branded searches counted?

Brandwave collects information about searches that people make online using FatSecret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fatsecret”

## Which calorie counter brands compete with FatSecret?

- [Weight Watchers](/demand/global-en/brands/weight-watchers)
- [MyFitnessPal](/demand/global-en/brands/myfitnesspal): Head-to-head: /demand/global-en/compare/fatsecret-vs-myfitnesspal
- [Cronometer](/demand/global-en/brands/cronometer): Head-to-head: /demand/global-en/compare/cronometer-vs-fatsecret
- [Noom](/demand/global-en/brands/noom): Head-to-head: /demand/global-en/compare/fatsecret-vs-noom
- [Lose It!](/demand/global-en/brands/lose-it): Head-to-head: /demand/global-en/compare/fatsecret-vs-lose-it
- [MacroFactor](/demand/global-en/brands/macrofactor): Head-to-head: /demand/global-en/compare/fatsecret-vs-macrofactor

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FatSecret: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fatsecret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fatsecret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
