--- title: "Fathom Analytics: search popularity worldwide" description: "Privacy-focused website analytics software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fathom-analytics" publisher: "Brandwave" --- # Fathom Analytics: search popularity worldwide Privacy-focused website analytics software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fathom Analytics - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among web analytics tools**: 0.07% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web analytics tools | 11 | 0.07% | 2.4K | | Privacy analytics platforms | 6 | 0.78% | 2.4K | - [Web analytics tools](/demand/global-en/categories/web-analytics-tools) - [Privacy analytics platforms](/demand/global-en/categories/privacy-analytics-platforms) ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fathom Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fathom Analytics is the sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Clarity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | PostHog | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fathom Analytics | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Analytics | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotjar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mode Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amplitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Adobe Analytics - Asked ChatGPT "What are the best web analytics tools?": 1. Google Analytics, 2. Microsoft Clarity, 3. Plausible, 4. Matomo, 5. PostHog, 6. Mixpanel, 7. Adobe Analytics - Asked ChatGPT "What's the best web analytics tool for a small website?": 1. Plausible, 2. Google Analytics, 3. Microsoft Clarity, 4. Fathom Analytics, 5. Matomo - Searched Google, AI Overview "web analytics tools": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible - Searched Google, AI Overview "website analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible Not named in any answer: Hotjar, Mode Analytics and Amplitude. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Fathom Analytics changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Fathom Analytics worldwide fell from 4.4K to 2.4K. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among web analytics tools worldwide held steady, from 0.18% to 0.07%. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide decreased from 2.5% to 0.78%. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide peaked at 2.5% in November 2025 and was lowest at 0.78% in September 2026. - Across the 12 months ending September 2026, Fathom Analytics fell from 5th to 6th among privacy analytics platforms worldwide. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%. - In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%. - In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 82.2% to 81.7%. - In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide. - In September 2026, Amplitude fell from 9th to 10th among web analytics tools worldwide. - Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026. ## How did search popularity change for privacy analytics platforms worldwide in September 2026? - In September 2026, PostHog gained share of searches among privacy analytics platforms worldwide, from 79.1% to 80%. - In September 2026, Fathom Analytics lost share of searches among privacy analytics platforms worldwide, from 1.4% to 0.78%. - In September 2026, Plausible lost share of searches among privacy analytics platforms worldwide, from 3.2% to 2.7%. - In September 2026, Simple Analytics rose from 6th to 5th among privacy analytics platforms worldwide. - Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026. - Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web analytics tools | 4.4K | 0.18% | 11 | | Nov 2025 | Web analytics tools | 4.4K | 0.18% | 11 | | Dec 2025 | Web analytics tools | 3.6K | 0.15% | 11 | | Jan 2026 | Web analytics tools | 3.6K | 0.15% | 11 | | Feb 2026 | Web analytics tools | 2.4K | 0.1% | 11 | | Mar 2026 | Web analytics tools | 2.9K | 0.1% | 11 | | Apr 2026 | Web analytics tools | 3.6K | 0.13% | 11 | | May 2026 | Web analytics tools | 2.4K | 0.07% | 11 | | Jun 2026 | Web analytics tools | 4.4K | 0.15% | 11 | | Jul 2026 | Web analytics tools | 3.6K | 0.12% | 11 | | Aug 2026 | Web analytics tools | 3.6K | 0.12% | 11 | | Sep 2026 | Web analytics tools | 2.4K | 0.07% | 11 | | Oct 2025 | Privacy analytics platforms | 4.4K | 2.5% | 5 | | Nov 2025 | Privacy analytics platforms | 4.4K | 2.5% | 5 | | Dec 2025 | Privacy analytics platforms | 3.6K | 2.1% | 5 | | Jan 2026 | Privacy analytics platforms | 3.6K | 1.8% | 6 | | Feb 2026 | Privacy analytics platforms | 2.4K | 1.7% | 6 | | Mar 2026 | Privacy analytics platforms | 2.9K | 1.3% | 6 | | Apr 2026 | Privacy analytics platforms | 3.6K | 2.1% | 6 | | May 2026 | Privacy analytics platforms | 2.4K | 1.3% | 6 | | Jun 2026 | Privacy analytics platforms | 4.4K | 1.6% | 6 | | Jul 2026 | Privacy analytics platforms | 3.6K | 1.4% | 5 | | Aug 2026 | Privacy analytics platforms | 3.6K | 1.4% | 5 | | Sep 2026 | Privacy analytics platforms | 2.4K | 0.78% | 6 | ## How are Fathom Analytics’ branded searches counted? Brandwave collects information about searches that people make online using Fathom Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fathom analytics” ## Which web analytics tools compete with Fathom Analytics? - [Google Analytics](/demand/global-en/brands/google-analytics) - [PostHog](/demand/global-en/brands/posthog) - [Microsoft Clarity](/demand/global-en/brands/microsoft-clarity) - [Hotjar](/demand/global-en/brands/hotjar) - [Mixpanel](/demand/global-en/brands/mixpanel) - [Matomo](/demand/global-en/brands/matomo): Head-to-head: /demand/global-en/compare/fathom-analytics-vs-matomo - [Adobe Analytics](/demand/global-en/brands/adobe-analytics): Head-to-head: /demand/global-en/compare/adobe-analytics-vs-fathom-analytics - [Plausible](/demand/global-en/brands/plausible): Head-to-head: /demand/global-en/compare/fathom-analytics-vs-plausible - [Mode Analytics](/demand/global-en/brands/mode): Head-to-head: /demand/global-en/compare/fathom-analytics-vs-mode - [Amplitude](/demand/global-en/brands/amplitude): Head-to-head: /demand/global-en/compare/amplitude-vs-fathom-analytics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fathom Analytics: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/fathom-analytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fathom-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.