--- title: "Farberware: search popularity worldwide" description: "Farberware is a rolling pin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/farberware" publisher: "Brandwave" --- # Farberware: search popularity worldwide Farberware is a rolling pin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Farberware - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rolling pin brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rolling pin brands | 3 | 10.6% | 27.1K | - [Rolling pin brands](/demand/global-en/categories/rolling-pin-brands) ## Top rolling pin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Farberware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farberware is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | J.K. Adams | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | OXO | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Joseph Joseph | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Farberware | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rolling pin brands - Asked ChatGPT "Which rolling pin brand should I buy?": 1. J.K. Adams, 2. OXO, 3. Farberware - Asked ChatGPT "What are the best rolling pin brands?": 1. J.K. Adams, 2. OXO, 3. Joseph Joseph, 4. Farberware - Asked ChatGPT "What's the best rolling pin brand for baking dough?": 1. J.K. Adams, 2. Joseph Joseph, 3. OXO - Searched Google, AI Overview "wooden rolling pin": named none of the brands we track - Searched Google, AI Overview "rolling pin": named none of the brands we track Not named in any answer: Lakeland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Farberware changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Farberware worldwide held steady at 27.1K. - Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide increased from 8.8% to 10.6%. - Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide peaked at 11.4% in December 2025 and was lowest at 8.7% in November 2025. ## How did search popularity change for rolling pin brands worldwide in September 2026? - In September 2026, OXO gained share of searches among rolling pin brands worldwide, from 39.2% to 43%. - In September 2026, Farberware gained share of searches among rolling pin brands worldwide, from 9.7% to 10.6%. - In September 2026, Joseph Joseph lost share of searches among rolling pin brands worldwide, from 48.1% to 43%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for J.K. Adams worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rolling pin brands | 27.1K | 8.8% | 3 | | Nov 2025 | Rolling pin brands | 33.1K | 8.7% | 3 | | Dec 2025 | Rolling pin brands | 40.5K | 11.4% | 3 | | Jan 2026 | Rolling pin brands | 33.1K | 9.5% | 3 | | Feb 2026 | Rolling pin brands | 27.1K | 9.6% | 3 | | Mar 2026 | Rolling pin brands | 27.1K | 9.7% | 3 | | Apr 2026 | Rolling pin brands | 27.1K | 9.7% | 3 | | May 2026 | Rolling pin brands | 27.1K | 10.7% | 3 | | Jun 2026 | Rolling pin brands | 22.2K | 8.9% | 3 | | Jul 2026 | Rolling pin brands | 27.1K | 10.7% | 3 | | Aug 2026 | Rolling pin brands | 27.1K | 9.7% | 3 | | Sep 2026 | Rolling pin brands | 27.1K | 10.6% | 3 | ## How are Farberware’s branded searches counted? Brandwave collects information about searches that people make online using Farberware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “farberware” ## Which rolling pin brands compete with Farberware? - [Joseph Joseph](/demand/global-en/brands/joseph-joseph): Head-to-head: /demand/global-en/compare/farberware-vs-joseph-joseph - [OXO](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/farberware-vs-oxo - [Lakeland](/demand/global-en/brands/lakeland): Head-to-head: /demand/global-en/compare/farberware-vs-lakeland - [J.K. Adams](/demand/global-en/brands/j-k-adams): Head-to-head: /demand/global-en/compare/farberware-vs-j-k-adams ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Farberware: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/farberware This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/farberware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.