--- title: "How popular is Fanola? Searches and AI answers worldwide" description: "Fanola is an Italian haircare brand known for its No Yellow purple shampoo. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/fanola" publisher: "Brandwave" --- # How popular is Fanola? Searches and AI answers worldwide Fanola is an Italian haircare brand known for its No Yellow purple shampoo. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fanola - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among purple shampoo brands**: 27% ## Where does Fanola compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Purple shampoo brands | 1 | 27% | 24.7K | - [Purple shampoo brands](/demand/global-en/categories/purple-shampoo-brands) ## Top purple shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fanola was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fanola is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about purple shampoo brands - Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex - Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix - Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken - Searched Google, AI Overview "purple shampoo": 1. Olaplex - Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika Not named in any answer: Clairol, K18, Joico and Kristin Ess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Fanola changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Fanola worldwide held steady at 24.7K. - Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide decreased from 35.9% to 27%. - Across the 12 months ending October 2026, Fanola’s share of searches among purple shampoo brands worldwide peaked at 36.1% in December 2025 and was lowest at 26.7% in May 2026. ## How did search popularity change for purple shampoo brands worldwide in October 2026? - In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%. - In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%. - In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%. - Joico’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.2% in October 2026. - Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026. - Kristin Ess’ share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 2% to 2.6% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Purple shampoo brands | 24.7K | 35.9% | 1 | | Dec 2025 | Purple shampoo brands | 24.7K | 36.1% | 1 | | Jan 2026 | Purple shampoo brands | 22.9K | 34.5% | 1 | | Feb 2026 | Purple shampoo brands | 22.9K | 35.7% | 1 | | Mar 2026 | Purple shampoo brands | 28K | 35.4% | 1 | | Apr 2026 | Purple shampoo brands | 28K | 29.9% | 1 | | May 2026 | Purple shampoo brands | 28K | 26.7% | 1 | | Jun 2026 | Purple shampoo brands | 28K | 30.6% | 1 | | Jul 2026 | Purple shampoo brands | 28K | 29.7% | 1 | | Aug 2026 | Purple shampoo brands | 26.2K | 29.7% | 1 | | Sep 2026 | Purple shampoo brands | 21.4K | 27.5% | 1 | | Oct 2026 | Purple shampoo brands | 24.7K | 27% | 1 | ## How are Fanola’s branded searches counted? Brandwave collects information about searches that people make online using Fanola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fanola no yellow” - “fanola purple shampoo” ## Which purple shampoo brands compete with Fanola? - [Olaplex](/demand/global-en/brands/olaplex): Head-to-head: /demand/global-en/compare/fanola-vs-olaplex - [Clairol](/demand/global-en/brands/clairol): Head-to-head: /demand/global-en/compare/clairol-vs-fanola - [K18](/demand/global-en/brands/k18-hair): Head-to-head: /demand/global-en/compare/fanola-vs-k18-hair - [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/fanola-vs-redken - [Joico](/demand/global-en/brands/joico): Head-to-head: /demand/global-en/compare/fanola-vs-joico - [Amika](/demand/global-en/brands/amika) - [Matrix](/demand/global-en/brands/matrix-haircare) - [Kristin Ess](/demand/global-en/brands/kristin-ess) - [Pureology](/demand/global-en/brands/pureology) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Fanola? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/fanola This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fanola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.