--- title: "FamilyTreeDNA: search popularity worldwide" description: "FamilyTreeDNA sells DNA tests for genealogy, including Y-DNA and mitochondrial tests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/familytreedna" publisher: "Brandwave" --- # FamilyTreeDNA: search popularity worldwide FamilyTreeDNA sells DNA tests for genealogy, including Y-DNA and mitochondrial tests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FamilyTreeDNA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among DNA test kit brands**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | DNA test kit brands | 3 | 8.2% | 74K | - [DNA test kit brands](/demand/global-en/categories/dna-test-kit-brands) ## Top DNA test kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FamilyTreeDNA appeared in all four answers. FamilyTreeDNA is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ancestry | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | MyHeritage | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | 23andMe | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FamilyTreeDNA | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Living DNA | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nebula Genomics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DNA test kit brands - Asked ChatGPT "Which DNA test kit should I buy?": 1. Ancestry, 2. 23andMe, 3. FamilyTreeDNA - Asked ChatGPT "What are the best DNA test kits?": 1. Ancestry, 2. 23andMe, 3. MyHeritage, 4. FamilyTreeDNA, 5. Living DNA - Asked ChatGPT "What's the best DNA test for finding out my ancestry?": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA, 4. 23andMe - Searched Google, AI Overview "dna test": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA Not named in any answer: Nebula Genomics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for FamilyTreeDNA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for FamilyTreeDNA worldwide held steady at 74K. - Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide increased from 6.3% to 8.2%. - Across the 12 months ending September 2026, FamilyTreeDNA’s share of searches among DNA test kit brands worldwide peaked at 8.2% in September 2026 and was lowest at 5.8% in December 2025. ## How did search popularity change for DNA test kit brands worldwide in September 2026? - In September 2026, 23andMe gained share of searches among DNA test kit brands worldwide, from 29.7% to 33.5%. - In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%. - In September 2026, Ancestry lost share of searches among DNA test kit brands worldwide, from 54.2% to 50%. - In September 2026, MyHeritage lost share of searches among DNA test kit brands worldwide, from 7.3% to 6.7%. - Estimated monthly branded searches for Nebula Genomics worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. - Estimated monthly branded searches for Living DNA worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DNA test kit brands | 74K | 6.3% | 3 | | Nov 2025 | DNA test kit brands | 74K | 6.2% | 4 | | Dec 2025 | DNA test kit brands | 74K | 5.8% | 4 | | Jan 2026 | DNA test kit brands | 74K | 6.2% | 4 | | Feb 2026 | DNA test kit brands | 74K | 6.9% | 3 | | Mar 2026 | DNA test kit brands | 90.5K | 7.5% | 3 | | Apr 2026 | DNA test kit brands | 74K | 7.5% | 3 | | May 2026 | DNA test kit brands | 74K | 6.8% | 3 | | Jun 2026 | DNA test kit brands | 74K | 6.9% | 3 | | Jul 2026 | DNA test kit brands | 74K | 6.7% | 4 | | Aug 2026 | DNA test kit brands | 74K | 7.3% | 3 | | Sep 2026 | DNA test kit brands | 74K | 8.2% | 3 | ## How are FamilyTreeDNA’s branded searches counted? Brandwave collects information about searches that people make online using FamilyTreeDNA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “family tree dna” - “familytreedna” ## Which DNA test kit brands compete with FamilyTreeDNA? - [Ancestry](/demand/global-en/brands/ancestry): Head-to-head: /demand/global-en/compare/ancestry-vs-familytreedna - [23andMe](/demand/global-en/brands/23andme): Head-to-head: /demand/global-en/compare/23andme-vs-familytreedna - [MyHeritage](/demand/global-en/brands/myheritage): Head-to-head: /demand/global-en/compare/familytreedna-vs-myheritage - [Living DNA](/demand/global-en/brands/living-dna): Head-to-head: /demand/global-en/compare/familytreedna-vs-living-dna - [Nebula Genomics](/demand/global-en/brands/nebula-genomics): Head-to-head: /demand/global-en/compare/familytreedna-vs-nebula-genomics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FamilyTreeDNA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/familytreedna This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/familytreedna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.