--- title: "FamilySearch: search popularity worldwide" description: "FamilySearch is a genealogy or DNA service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/familysearch" publisher: "Brandwave" --- # FamilySearch: search popularity worldwide FamilySearch is a genealogy or DNA service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: FamilySearch - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among family tree sites**: 32.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Family tree sites | 2 | 32.4% | 1.8M | - [Family tree sites](/demand/global-en/categories/family-tree-sites) ## Top family tree sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FamilySearch appeared in all five answers. FamilySearch is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ancestry | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FamilySearch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MyHeritage | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Findmypast | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | 23andMe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about family tree sites - Asked ChatGPT "Which family tree site should I use?": 1. Ancestry, 2. FamilySearch, 3. MyHeritage - Asked ChatGPT "What are the best family tree sites?": 1. Ancestry, 2. FamilySearch, 3. MyHeritage, 4. Findmypast - Asked ChatGPT "What's the best family tree site for tracing ancestors?": 1. Ancestry, 2. FamilySearch, 3. MyHeritage - Searched Google, AI Overview "family tree sites": 1. FamilySearch, 2. Ancestry, 3. Findmypast - Searched Google, AI Overview "best genealogy sites": 1. FamilySearch, 2. Ancestry, 3. MyHeritage, 4. Findmypast Not named in any answer: 23andMe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for FamilySearch changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for FamilySearch worldwide held steady at 1.8M. - Across the 12 months ending September 2026, FamilySearch’s share of searches among family tree sites worldwide increased from 31% to 32.4%. - Across the 12 months ending September 2026, FamilySearch’s share of searches among family tree sites worldwide peaked at 36.6% in April 2026 and was lowest at 25.7% in December 2025. ## How did search popularity change for family tree sites worldwide in September 2026? - FamilySearch’s share of searches among family tree sites worldwide has gained ground for 3 months in a row, from 27.9% to 32.4% in September 2026. - Estimated monthly branded searches for 23andMe worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026. - Estimated monthly branded searches for Findmypast worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Family tree sites | 1.8M | 31% | 2 | | Nov 2025 | Family tree sites | 1.8M | 29.6% | 2 | | Dec 2025 | Family tree sites | 1.5M | 25.7% | 2 | | Jan 2026 | Family tree sites | 1.8M | 30.1% | 2 | | Feb 2026 | Family tree sites | 1.5M | 27.5% | 2 | | Mar 2026 | Family tree sites | 1.8M | 29.1% | 2 | | Apr 2026 | Family tree sites | 2.2M | 36.6% | 2 | | May 2026 | Family tree sites | 1.8M | 32.1% | 2 | | Jun 2026 | Family tree sites | 1.5M | 27.9% | 2 | | Jul 2026 | Family tree sites | 1.8M | 32.1% | 2 | | Aug 2026 | Family tree sites | 1.8M | 32.4% | 2 | | Sep 2026 | Family tree sites | 1.8M | 32.4% | 2 | ## How are FamilySearch’s branded searches counted? Brandwave collects information about searches that people make online using FamilySearch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “familysearch” ## Which family tree sites compete with FamilySearch? - [Ancestry](/demand/global-en/brands/ancestry): Head-to-head: /demand/global-en/compare/ancestry-vs-familysearch - [MyHeritage](/demand/global-en/brands/myheritage): Head-to-head: /demand/global-en/compare/familysearch-vs-myheritage - [23andMe](/demand/global-en/brands/23andme): Head-to-head: /demand/global-en/compare/23andme-vs-familysearch - [Findmypast](/demand/global-en/brands/findmypast): Head-to-head: /demand/global-en/compare/familysearch-vs-findmypast ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "FamilySearch: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/familysearch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/familysearch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.