---
title: "Fairlife: search popularity and Share of Search worldwide"
description: "Fairlife is milk brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/fairlife"
publisher: "Brandwave"
---

# Fairlife: search popularity and Share of Search worldwide

Fairlife is milk brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fairlife
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among milk brands**: 22.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Milk brands | 3 | 22.9% | 90.5K |

- [Milk brands](/demand/global-en/categories/milk-brands)

## How has branded search demand for Fairlife changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Fairlife worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide increased from 21.7% to 22.9%.
- Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide peaked at 30.9% in July 2026 and was lowest at 18.4% in February 2026.

## How did search popularity change for milk brands worldwide in August 2026?

- In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.
- In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%.
- In August 2026, Almond Breeze gained estimated Share of Search among milk brands worldwide, from 3.4% to 4.6%.
- In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milk brands | 90.5K | 21.7% | 3 |
| Nov 2025 | Milk brands | 74K | 19.7% | 3 |
| Dec 2025 | Milk brands | 60.5K | 19.6% | 3 |
| Jan 2026 | Milk brands | 90.5K | 21.5% | 3 |
| Feb 2026 | Milk brands | 74K | 18.4% | 3 |
| Mar 2026 | Milk brands | 90.5K | 19.9% | 3 |
| Apr 2026 | Milk brands | 90.5K | 21.7% | 3 |
| May 2026 | Milk brands | 90.5K | 21.7% | 3 |
| Jun 2026 | Milk brands | 90.5K | 23.1% | 3 |
| Jul 2026 | Milk brands | 135K | 30.9% | 2 |
| Aug 2026 | Milk brands | 90.5K | 22.9% | 3 |
| Sep 2026 | Milk brands | — | — | — |

## How is Fairlife measured?

Brandwave collects information about searches that people make online using Fairlife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fairlife”

## Which milk brands compete with Fairlife?

- [Oatly](/demand/global-en/brands/oatly): Head-to-head: /demand/global-en/compare/fairlife-vs-oatly
- [Alpro](/demand/global-en/brands/alpro): Head-to-head: /demand/global-en/compare/alpro-vs-fairlife
- [Almond Breeze](/demand/global-en/brands/almond-breeze): Head-to-head: /demand/global-en/compare/almond-breeze-vs-fairlife
- [Anchor](/demand/global-en/brands/anchor): Head-to-head: /demand/global-en/compare/anchor-vs-fairlife
- [Meadow Fresh](/demand/global-en/brands/meadow-fresh): Head-to-head: /demand/global-en/compare/fairlife-vs-meadow-fresh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fairlife: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/fairlife

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/fairlife. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.