--- title: "Facebook: search popularity worldwide" description: "Facebook is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/facebook" publisher: "Brandwave" --- # Facebook: search popularity worldwide Facebook is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Facebook - **Owned by**: Meta - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among social media platforms**: 20.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media platforms | 2 | 20.9% | 618M | | Collage Maker brands | 1 | 39% | 618M | | Privacy Policy Generator brands | 1 | 57.1% | 618M | | Crm Integration brands | 1 | 98.9% | 618M | - [Social media platforms](/demand/global-en/categories/social-media-platforms) - [Collage Maker brands](/demand/global-en/categories/collage-maker-brands) - [Privacy Policy Generator brands](/demand/global-en/categories/privacy-policy-generator-brands) - [Crm Integration brands](/demand/global-en/categories/crm-integration-brands) ## How has branded search demand for Facebook changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Facebook worldwide held steady at 618M. - Across the 12 months ending September 2026, Facebook’s estimated Share of Search among social media platforms worldwide increased from 19.2% to 20.9%. - Across the 12 months ending September 2026, Facebook’s estimated Share of Search among social media platforms worldwide peaked at 21.3% in November 2025 and was lowest at 19.1% in March 2026. - Across the 12 months ending September 2026, Facebook’s estimated Share of Search among collage Maker brands worldwide peaked at 40.9% in February 2026 and was lowest at 39% in October 2025. - Across the 12 months ending September 2026, Facebook’s estimated Share of Search among privacy Policy Generator brands worldwide peaked at 61.3% in February 2026 and was lowest at 57% in October 2025. - Across the 12 months ending September 2026, Facebook’s estimated Share of Search among crm Integration brands worldwide held steady, from 99% to 98.9%. ## How did search popularity change for social media platforms worldwide in September 2026? - In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide. - In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide. - Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026. - Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026. - Estimated monthly branded searches for Snapchat worldwide fell 18.1% over 12 measured months, from 24.9M to 20.4M in September 2026. - Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026. ## How did search popularity change for collage Maker brands worldwide in September 2026? - In September 2026, Google gained estimated Share of Search among collage Maker brands worldwide, from 28.3% to 29%. ## How did search popularity change for privacy Policy Generator brands worldwide in September 2026? - In September 2026, Google gained estimated Share of Search among privacy Policy Generator brands worldwide, from 41.6% to 42.4%. - In September 2026, Facebook lost estimated Share of Search among privacy Policy Generator brands worldwide, from 57.9% to 57.1%. - In September 2026, Squarespace rose from 5th to 4th among privacy Policy Generator brands worldwide. - In September 2026, WordPress fell from 4th to 5th among privacy Policy Generator brands worldwide. - Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 12 measured months, from 253K to 169K in September 2026. ## How did search popularity change for crm Integration brands worldwide in September 2026? - Estimated monthly branded searches for Constant Contact worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026. - Estimated monthly branded searches for Salesforce worldwide rose 17.6% over 12 measured months, from 2.5M to 3M in September 2026. - Estimated monthly branded searches for HubSpot worldwide rose 14.7% over 12 measured months, from 1.6M to 1.9M in September 2026. - Estimated monthly branded searches for RingCentral worldwide fell 18.2% over 12 measured months, from 218K to 178K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media platforms | 618M | 19.2% | 2 | | Nov 2025 | Social media platforms | 618M | 21.3% | 2 | | Dec 2025 | Social media platforms | 618M | 19.3% | 2 | | Jan 2026 | Social media platforms | 618M | 21.1% | 2 | | Feb 2026 | Social media platforms | 618M | 21.2% | 2 | | Mar 2026 | Social media platforms | 618M | 19.1% | 2 | | Apr 2026 | Social media platforms | 618M | 21% | 2 | | May 2026 | Social media platforms | 618M | 21% | 2 | | Jun 2026 | Social media platforms | 618M | 21% | 2 | | Jul 2026 | Social media platforms | 618M | 21% | 2 | | Aug 2026 | Social media platforms | 618M | 20.9% | 2 | | Sep 2026 | Social media platforms | 618M | 20.9% | 2 | | Oct 2025 | Collage Maker brands | 618M | 39% | 1 | | Nov 2025 | Collage Maker brands | 618M | 39% | 1 | | Dec 2025 | Collage Maker brands | 618M | 39.2% | 1 | | Jan 2026 | Collage Maker brands | 618M | 39.2% | 1 | | Feb 2026 | Collage Maker brands | 618M | 40.9% | 1 | | Mar 2026 | Collage Maker brands | 618M | 39% | 1 | | Apr 2026 | Collage Maker brands | 618M | 39% | 1 | | May 2026 | Collage Maker brands | 618M | 39.2% | 1 | | Jun 2026 | Collage Maker brands | 618M | 39.4% | 1 | | Jul 2026 | Collage Maker brands | 618M | 39.5% | 1 | | Aug 2026 | Collage Maker brands | 618M | 39.4% | 1 | | Sep 2026 | Collage Maker brands | 618M | 39% | 1 | | Oct 2025 | Privacy Policy Generator brands | 618M | 57% | 1 | | Nov 2025 | Privacy Policy Generator brands | 618M | 57% | 1 | | Dec 2025 | Privacy Policy Generator brands | 618M | 57.5% | 1 | | Jan 2026 | Privacy Policy Generator brands | 618M | 57.4% | 1 | | Feb 2026 | Privacy Policy Generator brands | 618M | 61.3% | 1 | | Mar 2026 | Privacy Policy Generator brands | 618M | 57% | 1 | | Apr 2026 | Privacy Policy Generator brands | 618M | 57% | 1 | | May 2026 | Privacy Policy Generator brands | 618M | 57.4% | 1 | | Jun 2026 | Privacy Policy Generator brands | 618M | 57.8% | 1 | | Jul 2026 | Privacy Policy Generator brands | 618M | 58.2% | 1 | | Aug 2026 | Privacy Policy Generator brands | 618M | 57.9% | 1 | | Sep 2026 | Privacy Policy Generator brands | 618M | 57.1% | 1 | | Oct 2025 | Crm Integration brands | 618M | 99% | 1 | | Nov 2025 | Crm Integration brands | 618M | 99.2% | 1 | | Dec 2025 | Crm Integration brands | 618M | 99.2% | 1 | | Jan 2026 | Crm Integration brands | 618M | 99% | 1 | | Feb 2026 | Crm Integration brands | 618M | 99% | 1 | | Mar 2026 | Crm Integration brands | 618M | 98.9% | 1 | | Apr 2026 | Crm Integration brands | 618M | 99% | 1 | | May 2026 | Crm Integration brands | 618M | 99% | 1 | | Jun 2026 | Crm Integration brands | 618M | 99% | 1 | | Jul 2026 | Crm Integration brands | 618M | 99% | 1 | | Aug 2026 | Crm Integration brands | 618M | 99.1% | 1 | | Sep 2026 | Crm Integration brands | 618M | 98.9% | 1 | ## How is Facebook measured? Brandwave collects information about searches that people make online using Facebook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “facebook” ## Which social media platforms compete with Facebook? - [YouTube](/demand/global-en/brands/youtube): Head-to-head: /demand/global-en/compare/facebook-vs-youtube - [Instagram](/demand/global-en/brands/instagram): Head-to-head: /demand/global-en/compare/facebook-vs-instagram - [Pinterest](/demand/global-en/brands/pinterest): Head-to-head: /demand/global-en/compare/facebook-vs-pinterest - [TikTok](/demand/global-en/brands/tiktok): Head-to-head: /demand/global-en/compare/facebook-vs-tiktok - [LinkedIn](/demand/global-en/brands/linkedin): Head-to-head: /demand/global-en/compare/facebook-vs-linkedin - [Reddit](/demand/global-en/brands/reddit) - [Snapchat](/demand/global-en/brands/snapchat) - [Threads](/demand/global-en/brands/threads) ## Who owns Facebook? Facebook is owned by Meta. Brandwave also tracks Meta AI, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, worldwide. - [Meta](/demand/global-en/companies/meta): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Facebook? Facebook is owned by Meta. Brandwave also tracks Meta AI, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, worldwide. ## Cite this page Brandwave. "Facebook: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/facebook This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/facebook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.