---
title: "Facebook Marketplace: search popularity and Share of Search worldwide"
description: "Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/facebook-marketplace"
publisher: "Brandwave"
---

# Facebook Marketplace: search popularity and Share of Search worldwide

Facebook Marketplace is a classified ads site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Facebook Marketplace
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among classified ad platforms**: 28.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Classified ad platforms | 2 | 28.8% | 16.6M |

- [Classified ad platforms](/demand/global-en/categories/classified-ad-platforms)

## How has branded search demand for Facebook Marketplace changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Facebook Marketplace worldwide rose from 13.6M to 16.6M.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide increased from 23.8% to 28.8%.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide peaked at 31.8% in June 2026 and was lowest at 23.8% in October 2025.

## How did search popularity change for classified ad platforms worldwide in August 2026?

- Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.
- Estimated monthly branded searches for Gumtree worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.
- Estimated monthly branded searches for Craigslist worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
- Estimated monthly branded searches for Kijiji worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Classified ad platforms | 13.6M | 23.8% | 2 |
| Nov 2025 | Classified ad platforms | 13.6M | 24.5% | 2 |
| Dec 2025 | Classified ad platforms | 13.6M | 24.8% | 2 |
| Jan 2026 | Classified ad platforms | 16.6M | 27.6% | 2 |
| Feb 2026 | Classified ad platforms | 13.6M | 27.6% | 2 |
| Mar 2026 | Classified ad platforms | 16.6M | 27.6% | 2 |
| Apr 2026 | Classified ad platforms | 16.6M | 27.6% | 2 |
| May 2026 | Classified ad platforms | 16.6M | 27.6% | 2 |
| Jun 2026 | Classified ad platforms | 16.6M | 31.8% | 2 |
| Jul 2026 | Classified ad platforms | 16.6M | 28.8% | 2 |
| Aug 2026 | Classified ad platforms | 16.6M | 28.8% | 2 |
| Sep 2026 | Classified ad platforms | — | — | — |

## How is Facebook Marketplace measured?

Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “facebook marketplace”

## Which classified ad platforms compete with Facebook Marketplace?

- [OLX](/demand/global-en/brands/olx): Head-to-head: /demand/global-en/compare/facebook-marketplace-vs-olx
- [Craigslist](/demand/global-en/brands/craigslist): Head-to-head: /demand/global-en/compare/craigslist-vs-facebook-marketplace
- [Gumtree](/demand/global-en/brands/gumtree): Head-to-head: /demand/global-en/compare/facebook-marketplace-vs-gumtree
- [Kijiji](/demand/global-en/brands/kijiji): Head-to-head: /demand/global-en/compare/facebook-marketplace-vs-kijiji

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Facebook Marketplace: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/facebook-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/facebook-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.