---
title: "Faber-Castell: search popularity worldwide"
description: "Faber-Castell makes art supplies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/faber-castell"
publisher: "Brandwave"
---

# Faber-Castell: search popularity worldwide

Faber-Castell makes art supplies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Faber-Castell
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among art supplies**: 68.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supplies | 1 | 68.1% | 450K |

- [Art supplies](/demand/global-en/categories/art-supplies)

## How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Faber-Castell worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide increased from 65.8% to 68.1%.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supplies worldwide peaked at 70.7% in January 2026 and was lowest at 62.1% in June 2026.

## How did search popularity change for art supplies worldwide in August 2026?

- In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 63.3% to 68.1%.
- In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 15.6% to 16.6%.
- In August 2026, Winsor & Newton lost estimated Share of Search among art supplies worldwide, from 10.4% to 7.5%.
- In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7% to 5%.
- In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 3.8% to 2.7%.
- Estimated monthly branded searches for Arteza worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supplies | 368K | 65.8% | 1 |
| Nov 2025 | Art supplies | 368K | 65.1% | 1 |
| Dec 2025 | Art supplies | 368K | 65.1% | 1 |
| Jan 2026 | Art supplies | 450K | 70.7% | 1 |
| Feb 2026 | Art supplies | 368K | 67.8% | 1 |
| Mar 2026 | Art supplies | 301K | 64.5% | 1 |
| Apr 2026 | Art supplies | 301K | 65.1% | 1 |
| May 2026 | Art supplies | 301K | 64.5% | 1 |
| Jun 2026 | Art supplies | 246K | 62.1% | 1 |
| Jul 2026 | Art supplies | 301K | 63.3% | 1 |
| Aug 2026 | Art supplies | 450K | 68.1% | 1 |
| Sep 2026 | Art supplies | — | — | — |

## How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “faber castell”

## Which art supplies compete with Faber-Castell?

- [Prismacolor](/demand/global-en/brands/prismacolor): Head-to-head: /demand/global-en/compare/faber-castell-vs-prismacolor
- [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/faber-castell-vs-winsor-and-newton
- [Copic](/demand/global-en/brands/copic): Head-to-head: /demand/global-en/compare/copic-vs-faber-castell
- [Derwent](/demand/global-en/brands/derwent): Head-to-head: /demand/global-en/compare/derwent-vs-faber-castell
- [Arteza](/demand/global-en/brands/arteza): Head-to-head: /demand/global-en/compare/arteza-vs-faber-castell

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Faber-Castell: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/faber-castell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/faber-castell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.