--- title: "EY-Parthenon: search popularity worldwide" description: "EY’s strategy consulting arm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ey-parthenon" publisher: "Brandwave" --- # EY-Parthenon: search popularity worldwide EY’s strategy consulting arm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EY-Parthenon - **Owned by**: EY - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among consulting firms**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Consulting firms | 8 | 1% | 60.5K | - [Consulting firms](/demand/global-en/categories/consulting-firms) ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, EY-Parthenon was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. EY-Parthenon is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | PwC | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Oliver Wyman | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 10th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. PwC, 6. Oliver Wyman, 7. Kearney, 8. EY-Parthenon, 9. L.E.K. Consulting, 10. Accenture - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. PwC, 6. EY-Parthenon, 7. L.E.K. Consulting, 8. Kearney - Searched Google, AI Overview "business consulting firm": 1. PwC, 2. McKinsey & Company, 3. BCG, 4. Bain & Company, 5. Deloitte, 6. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for EY-Parthenon changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for EY-Parthenon worldwide held steady at 60.5K. - Across the 12 months ending September 2026, EY-Parthenon’s share of searches among consulting firms worldwide held steady at 1%. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches. - In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%. - In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%. - In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%. - In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%. - Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Consulting firms | 60.5K | 1% | 8 | | Nov 2025 | Consulting firms | 49.5K | 0.86% | 8 | | Dec 2025 | Consulting firms | 40.5K | 0.8% | 8 | | Jan 2026 | Consulting firms | 49.5K | 0.9% | 8 | | Feb 2026 | Consulting firms | 49.5K | 0.92% | 8 | | Mar 2026 | Consulting firms | 60.5K | 1.1% | 8 | | Apr 2026 | Consulting firms | 49.5K | 0.9% | 8 | | May 2026 | Consulting firms | 49.5K | 0.95% | 8 | | Jun 2026 | Consulting firms | 49.5K | 0.96% | 8 | | Jul 2026 | Consulting firms | 49.5K | 0.96% | 8 | | Aug 2026 | Consulting firms | 49.5K | 0.94% | 8 | | Sep 2026 | Consulting firms | 60.5K | 1% | 8 | ## How are EY-Parthenon’s branded searches counted? Brandwave collects information about searches that people make online using EY-Parthenon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ey parthenon” ## Which consulting firms compete with EY-Parthenon? - [Deloitte](/demand/global-en/brands/deloitte-new-zealand) - [Accenture](/demand/global-en/brands/accenture) - [PwC](/demand/global-en/brands/pwc-new-zealand) - [BCG](/demand/global-en/brands/bcg) - [McKinsey & Company](/demand/global-en/brands/mckinsey-and-company): Head-to-head: /demand/global-en/compare/ey-parthenon-vs-mckinsey-and-company - [Bain & Company](/demand/global-en/brands/bain-and-company): Head-to-head: /demand/global-en/compare/bain-and-company-vs-ey-parthenon - [Oliver Wyman](/demand/global-en/brands/oliver-wyman): Head-to-head: /demand/global-en/compare/ey-parthenon-vs-oliver-wyman - [L.E.K. Consulting](/demand/global-en/brands/lek-consulting): Head-to-head: /demand/global-en/compare/ey-parthenon-vs-lek-consulting - [Kearney](/demand/global-en/brands/kearney): Head-to-head: /demand/global-en/compare/ey-parthenon-vs-kearney ## Who owns EY-Parthenon? EY-Parthenon is owned by EY. Brandwave also tracks EY, owned by the same company, worldwide. - [EY](/demand/global-en/companies/ey-new-zealand): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns EY-Parthenon? EY-Parthenon is owned by EY. Brandwave also tracks EY, owned by the same company, worldwide. ## Cite this page Brandwave. "EY-Parthenon: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ey-parthenon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ey-parthenon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.