---
title: "Extra: search popularity and Share of Search worldwide"
description: "Extra makes chewing gum or mints sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/extra"
publisher: "Brandwave"
---

# Extra: search popularity and Share of Search worldwide

Extra makes chewing gum or mints sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Extra
- **Owned by**: Mars
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among chewing gum brands**: 38%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chewing gum brands | 1 | 38% | 74K |

- [Chewing gum brands](/demand/global-en/categories/chewing-gum-brands)

## How has branded search demand for Extra changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Extra worldwide held steady at 74K.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum brands worldwide peaked at 38% in August 2026 and was lowest at 29.7% in April 2026.

## How did search popularity change for chewing gum brands worldwide in August 2026?

- In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.
- In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.
- In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
- Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.
- Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
- Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chewing gum brands | 74K | 37.8% | 1 |
| Nov 2025 | Chewing gum brands | 60.5K | 35.2% | 1 |
| Dec 2025 | Chewing gum brands | 60.5K | 34.1% | 1 |
| Jan 2026 | Chewing gum brands | 60.5K | 32.3% | 1 |
| Feb 2026 | Chewing gum brands | 60.5K | 33.8% | 1 |
| Mar 2026 | Chewing gum brands | 74K | 33.4% | 1 |
| Apr 2026 | Chewing gum brands | 74K | 29.7% | 1 |
| May 2026 | Chewing gum brands | 74K | 36.5% | 1 |
| Jun 2026 | Chewing gum brands | 60.5K | 36% | 1 |
| Jul 2026 | Chewing gum brands | 49.5K | 32.3% | 1 |
| Aug 2026 | Chewing gum brands | 74K | 38% | 1 |
| Sep 2026 | Chewing gum brands | — | — | — |

## How is Extra measured?

Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “extra gum”

## Which chewing gum brands compete with Extra?

- [Trident](/demand/global-en/brands/trident-gum): Head-to-head: /demand/global-en/compare/extra-vs-trident-gum
- [Orbit](/demand/global-en/brands/orbit-gum): Head-to-head: /demand/global-en/compare/extra-vs-orbit-gum
- [Wrigley's](/demand/global-en/brands/wrigleys): Head-to-head: /demand/global-en/compare/extra-vs-wrigleys
- [Doublemint](/demand/global-en/brands/doublemint): Head-to-head: /demand/global-en/compare/doublemint-vs-extra
- [Stride](/demand/global-en/brands/stride): Head-to-head: /demand/global-en/compare/extra-vs-stride

## Who owns Extra?

Extra is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Royal Canin and Whiskas, owned by the same company, worldwide.

- [Mars](/demand/global-en/companies/mars): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Extra?

Extra is owned by Mars. Brandwave also tracks Nom Nom, Dolmio, Royal Canin and Whiskas, owned by the same company, worldwide.

## Cite this page

Brandwave. "Extra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/extra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/extra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.