--- title: "How popular is Excelsior? Searches and AI answers worldwide" description: "Excelsior makes accordions in Italy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/excelsior-accordions" publisher: "Brandwave" --- # How popular is Excelsior? Searches and AI answers worldwide Excelsior makes accordions in Italy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Excelsior - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among accordion brands**: 5.1% ## Where does Excelsior compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Accordion brands | 6 | 5.1% | 880 | - [Accordion brands](/demand/global-en/categories/accordion-brands) ## Top accordion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Excelsior did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hohner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Scandalli | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Roland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Paolo Soprani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castagnari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Excelsior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accordion brands - Asked ChatGPT "What's the best accordion for a beginner?": 1. Hohner - Asked ChatGPT "Which accordion brand should I buy?": 1. Hohner, 2. Scandalli, 3. Roland - Asked ChatGPT "What are the best accordion makers?": 1. Scandalli, 2. Hohner, 3. Roland - Searched Google, AI Overview "accordion": 1. Roland - Searched Google, AI Overview "accordion for sale": 1. Hohner Not named in any answer: Paolo Soprani, Castagnari and Excelsior. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Excelsior changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Excelsior worldwide held steady at 880. - Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide increased from 4.2% to 5.1%. - Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide peaked at 6.1% in July 2026 and was lowest at 3.3% in December 2025. ## How did search popularity change for accordion brands worldwide in October 2026? - In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches. - In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches. - In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%. - In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%. - In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%. - Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Accordion brands | 880 | 4.2% | 6 | | Dec 2025 | Accordion brands | 880 | 3.3% | 6 | | Jan 2026 | Accordion brands | 1K | 3.7% | 6 | | Feb 2026 | Accordion brands | 880 | 4.4% | 6 | | Mar 2026 | Accordion brands | 880 | 4.4% | 6 | | Apr 2026 | Accordion brands | 720 | 4.3% | 6 | | May 2026 | Accordion brands | 880 | 5.2% | 6 | | Jun 2026 | Accordion brands | 720 | 4.6% | 6 | | Jul 2026 | Accordion brands | 880 | 6.1% | 6 | | Aug 2026 | Accordion brands | 720 | 4.4% | 6 | | Sep 2026 | Accordion brands | 720 | 4.3% | 6 | | Oct 2026 | Accordion brands | 880 | 5.1% | 6 | ## How are Excelsior’s branded searches counted? Brandwave collects information about searches that people make online using Excelsior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “excelsior accordion” ## Which accordion brands compete with Excelsior? - [Hohner](/demand/global-en/brands/hohner): Head-to-head: /demand/global-en/compare/excelsior-accordions-vs-hohner - [Paolo Soprani](/demand/global-en/brands/paolo-soprani): Head-to-head: /demand/global-en/compare/excelsior-accordions-vs-paolo-soprani - [Roland](/demand/global-en/brands/roland): Head-to-head: /demand/global-en/compare/excelsior-accordions-vs-roland - [Scandalli](/demand/global-en/brands/scandalli): Head-to-head: /demand/global-en/compare/excelsior-accordions-vs-scandalli - [Castagnari](/demand/global-en/brands/castagnari): Head-to-head: /demand/global-en/compare/castagnari-vs-excelsior-accordions ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Excelsior? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/excelsior-accordions This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/excelsior-accordions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.