---
title: "Everlane: search popularity worldwide"
description: "Everlane sells clothing and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/everlane"
publisher: "Brandwave"
---

# Everlane: search popularity worldwide

Everlane sells clothing and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Everlane
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among sustainable clothing brands**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable clothing brands | 3 | 5.7% | 246K |
| T-shirt brands | 13 | 0.3% | 1.6K |

- [Sustainable clothing brands](/demand/global-en/categories/sustainable-clothing-brands)
- [T-shirt brands](/demand/global-en/categories/t-shirt-brands)

## Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Everlane was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Everlane is the ninth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pact | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Patagonia | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Quince | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Kotn | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| EILEEN FISHER | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Reformation | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Outerknown | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Girlfriend Collective | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Everlane | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| tentree | 10th | 1 of 3 | 0 of 1 | 1 of 4 |
| Armedangels | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Organic Basics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Christy Dawn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about sustainable clothing brands

- Asked ChatGPT "Which sustainable clothing brands should I buy from?": 1. Patagonia, 2. Pact, 3. EILEEN FISHER, 4. Kotn, 5. Reformation, 6. tentree
- Asked ChatGPT "What are the best sustainable clothing brands?": 1. Patagonia, 2. Pact, 3. Kotn, 4. EILEEN FISHER, 5. Reformation, 6. Girlfriend Collective, 7. Outerknown
- Asked ChatGPT "Where can I buy affordable sustainable clothing?": 1. Quince, 2. Pact, 3. Kotn, 4. Everlane
- Searched Google, AI Overview "sustainable clothing brands": 1. Pact, 2. Quince, 3. Patagonia, 4. Outerknown, 5. Reformation

Not named in any answer: Armedangels, Organic Basics and Christy Dawn.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for Everlane changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Everlane worldwide fell from 452K to 248K.
- Across the 12 months ending September 2026, Everlane’s share of searches among sustainable clothing brands worldwide decreased from 8% to 5.7%.
- Across the 12 months ending September 2026, Everlane’s share of searches among sustainable clothing brands worldwide peaked at 11.4% in May 2026 and was lowest at 4.7% in August 2026.
- Across the 12 months ending September 2026, Everlane fell from 2nd to 3rd among sustainable clothing brands worldwide.
- Across the 12 months ending September 2026, Everlane’s share of searches among t-shirt brands worldwide held steady, from 0.5% to 0.3%.

## How did search popularity change for sustainable clothing brands worldwide in September 2026?

- In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.
- In September 2026, Everlane gained share of searches among sustainable clothing brands worldwide, from 4.7% to 5.7%.
- In September 2026, Reformation lost share of searches among sustainable clothing brands worldwide, from 4.5% to 3.1%.
- In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.
- Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.
- Estimated monthly branded searches for Kotn worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

## How did search popularity change for t-shirt brands worldwide in September 2026?

- In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.
- In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.
- In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.
- In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.
- In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.
- Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable clothing brands | 450K | 8% | 2 |
| Nov 2025 | Sustainable clothing brands | 550K | 8% | 2 |
| Dec 2025 | Sustainable clothing brands | 368K | 6.5% | 2 |
| Jan 2026 | Sustainable clothing brands | 368K | 6.6% | 2 |
| Feb 2026 | Sustainable clothing brands | 301K | 6.4% | 2 |
| Mar 2026 | Sustainable clothing brands | 368K | 7.3% | 2 |
| Apr 2026 | Sustainable clothing brands | 301K | 6.8% | 2 |
| May 2026 | Sustainable clothing brands | 550K | 11.4% | 2 |
| Jun 2026 | Sustainable clothing brands | 246K | 5.8% | 3 |
| Jul 2026 | Sustainable clothing brands | 201K | 4.8% | 3 |
| Aug 2026 | Sustainable clothing brands | 201K | 4.7% | 3 |
| Sep 2026 | Sustainable clothing brands | 246K | 5.7% | 3 |
| Oct 2025 | T-shirt brands | 2.4K | 0.5% | 13 |
| Nov 2025 | T-shirt brands | 1.9K | 0.29% | 14 |
| Dec 2025 | T-shirt brands | 1.6K | 0.33% | 14 |
| Jan 2026 | T-shirt brands | 1.9K | 0.49% | 13 |
| Feb 2026 | T-shirt brands | 1.9K | 0.47% | 13 |
| Mar 2026 | T-shirt brands | 2.9K | 0.48% | 13 |
| Apr 2026 | T-shirt brands | 2.9K | 0.48% | 13 |
| May 2026 | T-shirt brands | 2.9K | 0.43% | 13 |
| Jun 2026 | T-shirt brands | 2.4K | 0.35% | 13 |
| Jul 2026 | T-shirt brands | 1.9K | 0.31% | 13 |
| Aug 2026 | T-shirt brands | 1.9K | 0.3% | 13 |
| Sep 2026 | T-shirt brands | 1.6K | 0.3% | 13 |

## How are Everlane’s branded searches counted?

Brandwave collects information about searches that people make online using Everlane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “everlane”
- “everlane t shirt”

## Which sustainable clothing brands compete with Everlane?

- [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/everlane-vs-patagonia
- [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/everlane-vs-quince
- [Armedangels](/demand/global-en/brands/armedangels): Head-to-head: /demand/global-en/compare/armedangels-vs-everlane
- [EILEEN FISHER](/demand/global-en/brands/eileen-fisher): Head-to-head: /demand/global-en/compare/eileen-fisher-vs-everlane
- [Pact](/demand/global-en/brands/pact): Head-to-head: /demand/global-en/compare/everlane-vs-pact
- [Kotn](/demand/global-en/brands/kotn)
- [Reformation](/demand/global-en/brands/reformation)
- [Organic Basics](/demand/global-en/brands/organic-basics)
- [Outerknown](/demand/global-en/brands/outerknown)
- [Christy Dawn](/demand/global-en/brands/christy-dawn)
- [Girlfriend Collective](/demand/global-en/brands/girlfriend-collective)
- [tentree](/demand/global-en/brands/tentree)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Everlane: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/everlane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/everlane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.