---
title: "Etsy: search popularity and Share of Search worldwide"
description: "Etsy is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/etsy"
publisher: "Brandwave"
---

# Etsy: search popularity and Share of Search worldwide

Etsy is a marketplace for handmade goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Etsy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among handmade and print marketplaces**: 97.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handmade and print marketplaces | 1 | 97.5% | 20.4M |
| Wall art brands | 1 | 99.1% | 20.4M |

- [Handmade and print marketplaces](/demand/global-en/categories/handmade-marketplaces)
- [Wall art brands](/demand/global-en/categories/wall-art-brands)

## How has branded search demand for Etsy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Etsy worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 97.9% in December 2025 and was lowest at 96.5% in April 2026.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among wall art brands worldwide held steady, from 99% to 99.1%.

## How did search popularity change for handmade and print marketplaces worldwide in August 2026?

Nothing among handmade and print marketplaces moved beyond provider rounding in Aug 2026.

## How did search popularity change for wall art brands worldwide in August 2026?

- Estimated monthly branded searches for King & McGaw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Poster Store worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handmade and print marketplaces | 20.4M | 97.5% | 1 |
| Nov 2025 | Handmade and print marketplaces | 24.9M | 97.5% | 1 |
| Dec 2025 | Handmade and print marketplaces | 24.9M | 97.9% | 1 |
| Jan 2026 | Handmade and print marketplaces | 20.4M | 97.4% | 1 |
| Feb 2026 | Handmade and print marketplaces | 16.6M | 97% | 1 |
| Mar 2026 | Handmade and print marketplaces | 20.4M | 97% | 1 |
| Apr 2026 | Handmade and print marketplaces | 16.6M | 96.5% | 1 |
| May 2026 | Handmade and print marketplaces | 20.4M | 97.6% | 1 |
| Jun 2026 | Handmade and print marketplaces | 16.6M | 97.5% | 1 |
| Jul 2026 | Handmade and print marketplaces | 16.6M | 97.5% | 1 |
| Aug 2026 | Handmade and print marketplaces | 20.4M | 97.5% | 1 |
| Sep 2026 | Handmade and print marketplaces | — | — | — |
| Oct 2025 | Wall art brands | 20.4M | 99% | 1 |
| Nov 2025 | Wall art brands | 24.9M | 99% | 1 |
| Dec 2025 | Wall art brands | 24.9M | 99.2% | 1 |
| Jan 2026 | Wall art brands | 20.4M | 98.9% | 1 |
| Feb 2026 | Wall art brands | 16.6M | 99% | 1 |
| Mar 2026 | Wall art brands | 20.4M | 99.1% | 1 |
| Apr 2026 | Wall art brands | 16.6M | 99.1% | 1 |
| May 2026 | Wall art brands | 20.4M | 99.3% | 1 |
| Jun 2026 | Wall art brands | 16.6M | 99.2% | 1 |
| Jul 2026 | Wall art brands | 16.6M | 99.1% | 1 |
| Aug 2026 | Wall art brands | 20.4M | 99.1% | 1 |
| Sep 2026 | Wall art brands | — | — | — |

## How is Etsy measured?

Brandwave collects information about searches that people make online using Etsy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “etsy”

## Which handmade and print marketplaces compete with Etsy?

- [Zazzle](/demand/global-en/brands/zazzle): Head-to-head: /demand/global-en/compare/etsy-vs-zazzle
- [Society6](/demand/global-en/brands/society6): Head-to-head: /demand/global-en/compare/etsy-vs-society6

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Etsy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/etsy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/etsy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.