--- title: "etnies: search popularity worldwide" description: "A skateboarding shoe brand founded in 1986. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/etnies" publisher: "Brandwave" --- # etnies: search popularity worldwide A skateboarding shoe brand founded in 1986. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: etnies - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among skate shoes brands**: 0.08% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skate shoes brands | 7 | 0.08% | 60.5K | - [Skate shoes brands](/demand/global-en/categories/skate-shoes-brands) ## Top skate shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, etnies appeared in all five answers. etnies is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vans | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | etnies | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DVS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skate shoes brands - Asked ChatGPT "Which skate shoes brand should I buy?": 1. Vans, 2. etnies, 3. Adidas, 4. Nike - Asked ChatGPT "What are the best skate shoes brands?": 1. Vans, 2. Nike, 3. Adidas, 4. New Balance, 5. etnies - Asked ChatGPT "What's the best skate shoes brand for everyday skating?": 1. Nike, 2. Vans, 3. New Balance, 4. etnies, 5. Adidas - Searched Google, AI Overview "skate shoes": 1. Vans, 2. Nike, 3. New Balance, 4. etnies - Searched Google, AI Overview "skateboarding shoes": 1. Nike, 2. Vans, 3. New Balance, 4. etnies Not named in any answer: Puma and DVS. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for etnies changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for etnies worldwide fell from 74K to 60.5K. - Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands worldwide held steady, from 0.1% to 0.08%. ## How did search popularity change for skate shoes brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 33.9% of the searches. - In September 2026, Adidas lost share of searches among skate shoes brands worldwide, from 32% to 30.4%. - In September 2026, New Balance lost share of searches among skate shoes brands worldwide, from 16.5% to 15.4%. - In September 2026, Puma lost share of searches among skate shoes brands worldwide, from 13.7% to 13%. - Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026. - Estimated monthly branded searches for etnies worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skate shoes brands | 74K | 0.1% | 7 | | Nov 2025 | Skate shoes brands | 90.5K | 0.09% | 7 | | Dec 2025 | Skate shoes brands | 74K | 0.08% | 7 | | Jan 2026 | Skate shoes brands | 60.5K | 0.08% | 7 | | Feb 2026 | Skate shoes brands | 60.5K | 0.09% | 7 | | Mar 2026 | Skate shoes brands | 74K | 0.08% | 7 | | Apr 2026 | Skate shoes brands | 74K | 0.1% | 7 | | May 2026 | Skate shoes brands | 74K | 0.09% | 7 | | Jun 2026 | Skate shoes brands | 60.5K | 0.08% | 7 | | Jul 2026 | Skate shoes brands | 74K | 0.1% | 7 | | Aug 2026 | Skate shoes brands | 74K | 0.09% | 7 | | Sep 2026 | Skate shoes brands | 60.5K | 0.08% | 7 | ## How are etnies’ branded searches counted? Brandwave collects information about searches that people make online using etnies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “etnies” ## Which skate shoes brands compete with etnies? - [Nike](/demand/global-en/brands/nike) - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-etnies - [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/etnies-vs-new-balance - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/etnies-vs-puma - [Vans](/demand/global-en/brands/vans): Head-to-head: /demand/global-en/compare/etnies-vs-vans - [DVS](/demand/global-en/brands/dvs): Head-to-head: /demand/global-en/compare/dvs-vs-etnies ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "etnies: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/etnies This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/etnies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.