--- title: "Ethique: search popularity worldwide" description: "Ethique is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ethique" publisher: "Brandwave" --- # Ethique: search popularity worldwide Ethique is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ethique - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among shampoo bar brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo bar brands | 4 | 2% | 40.5K | | Conditioner bar brands | 4 | 2% | 40.5K | - [Shampoo bar brands](/demand/global-en/categories/shampoo-bar-brands) - [Conditioner bar brands](/demand/global-en/categories/conditioner-bar-brands) ## How has branded search demand for Ethique changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ethique worldwide fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, Ethique’s estimated Share of Search among shampoo bar brands worldwide peaked at 2.3% in March 2026 and was lowest at 1% in December 2025. - Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among shampoo bar brands worldwide. - Across the 12 months ending September 2026, Ethique’s estimated Share of Search among conditioner bar brands worldwide peaked at 2.3% in March 2026 and was lowest at 1% in December 2025. - Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among conditioner bar brands worldwide. ## How did search popularity change for shampoo bar brands worldwide in September 2026? - In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%. - In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%. - In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%. - Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026. - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## How did search popularity change for conditioner bar brands worldwide in September 2026? - In September 2026, Lush gained estimated Share of Search among conditioner bar brands worldwide, from 65.7% to 73.2%. - In September 2026, Ethique gained estimated Share of Search among conditioner bar brands worldwide, from 1.5% to 2%. - In September 2026, Garnier lost estimated Share of Search among conditioner bar brands worldwide, from 29.6% to 22%. - Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo bar brands | 49.5K | 2% | 3 | | Nov 2025 | Shampoo bar brands | 49.5K | 1.5% | 3 | | Dec 2025 | Shampoo bar brands | 40.5K | 1% | 3 | | Jan 2026 | Shampoo bar brands | 49.5K | 2.1% | 4 | | Feb 2026 | Shampoo bar brands | 40.5K | 2.3% | 4 | | Mar 2026 | Shampoo bar brands | 49.5K | 2.3% | 4 | | Apr 2026 | Shampoo bar brands | 40.5K | 2.1% | 4 | | May 2026 | Shampoo bar brands | 40.5K | 2.1% | 4 | | Jun 2026 | Shampoo bar brands | 33.1K | 1.8% | 4 | | Jul 2026 | Shampoo bar brands | 27.1K | 1.4% | 4 | | Aug 2026 | Shampoo bar brands | 27.1K | 1.4% | 4 | | Sep 2026 | Shampoo bar brands | 40.5K | 2% | 4 | | Oct 2025 | Conditioner bar brands | 49.5K | 2% | 3 | | Nov 2025 | Conditioner bar brands | 49.5K | 1.5% | 3 | | Dec 2025 | Conditioner bar brands | 40.5K | 1% | 3 | | Jan 2026 | Conditioner bar brands | 49.5K | 2.1% | 4 | | Feb 2026 | Conditioner bar brands | 40.5K | 2.3% | 4 | | Mar 2026 | Conditioner bar brands | 49.5K | 2.3% | 4 | | Apr 2026 | Conditioner bar brands | 40.5K | 2.2% | 4 | | May 2026 | Conditioner bar brands | 40.5K | 2.2% | 4 | | Jun 2026 | Conditioner bar brands | 33.1K | 1.8% | 4 | | Jul 2026 | Conditioner bar brands | 27.1K | 1.5% | 4 | | Aug 2026 | Conditioner bar brands | 27.1K | 1.5% | 4 | | Sep 2026 | Conditioner bar brands | 40.5K | 2% | 4 | ## How is Ethique measured? Brandwave collects information about searches that people make online using Ethique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ethique” ## Which shampoo bar brands compete with Ethique? - [Lush](/demand/global-en/brands/lush): Head-to-head: /demand/global-en/compare/ethique-vs-lush - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/ethique-vs-garnier - [Kitsch](/demand/global-en/brands/kitsch): Head-to-head: /demand/global-en/compare/ethique-vs-kitsch - [ecostore](/demand/global-en/brands/ecostore): Head-to-head: /demand/global-en/compare/ecostore-vs-ethique - [Aussie](/demand/global-en/brands/aussie-hair): Head-to-head: /demand/global-en/compare/aussie-hair-vs-ethique ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ethique: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ethique This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ethique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.