---
title: "Ethena: search popularity and Share of Search worldwide"
description: "Ethena is a stablecoin protocol. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ethena"
publisher: "Brandwave"
---

# Ethena: search popularity and Share of Search worldwide

Ethena is a stablecoin protocol. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ethena
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stablecoin platforms**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stablecoin platforms | 2 | 9.8% | 14.8K |

- [Stablecoin platforms](/demand/global-en/categories/stablecoin-platforms)

## How has branded search demand for Ethena changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ethena worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide decreased from 33% to 9.8%.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide peaked at 33% in October 2025 and was lowest at 8.1% in July 2026.

## How did search popularity change for stablecoin platforms worldwide in August 2026?

- In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
- In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
- MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stablecoin platforms | 33.1K | 33% | 2 |
| Nov 2025 | Stablecoin platforms | 22.2K | 32.6% | 2 |
| Dec 2025 | Stablecoin platforms | 14.8K | 24.4% | 2 |
| Jan 2026 | Stablecoin platforms | 18.1K | 15.9% | 2 |
| Feb 2026 | Stablecoin platforms | 14.8K | 15.9% | 2 |
| Mar 2026 | Stablecoin platforms | 12.1K | 13.4% | 2 |
| Apr 2026 | Stablecoin platforms | 12.1K | 13.5% | 2 |
| May 2026 | Stablecoin platforms | 12.1K | 9.7% | 2 |
| Jun 2026 | Stablecoin platforms | 14.8K | 9.8% | 2 |
| Jul 2026 | Stablecoin platforms | 12.1K | 8.1% | 2 |
| Aug 2026 | Stablecoin platforms | 14.8K | 9.8% | 2 |
| Sep 2026 | Stablecoin platforms | — | — | — |

## How is Ethena measured?

Brandwave collects information about searches that people make online using Ethena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ethena”

## Which stablecoin platforms compete with Ethena?

- [Paxos](/demand/global-en/brands/paxos): Head-to-head: /demand/global-en/compare/ethena-vs-paxos
- [MakerDAO](/demand/global-en/brands/makerdao): Head-to-head: /demand/global-en/compare/ethena-vs-makerdao
- [Circle](/demand/global-en/brands/circle-usdc)
- [Tether](/demand/global-en/brands/tether)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ethena: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ethena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ethena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.