--- title: "Estwing: search popularity worldwide" description: "Estwing is a rubber mallet brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/estwing" publisher: "Brandwave" --- # Estwing: search popularity worldwide Estwing is a rubber mallet brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Estwing - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rubber mallet brands**: 0.41% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rubber mallet brands | 6 | 0.41% | 12.1K | | Pry bar brands | 5 | 1.1% | 12.1K | - [Rubber mallet brands](/demand/global-en/categories/rubber-mallet-brands) - [Pry bar brands](/demand/global-en/categories/pry-bar-brands) ## Top rubber mallet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Estwing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Estwing is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tekton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Estwing | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rubber mallet brands - Asked ChatGPT "Which rubber mallet brand should I buy?": 1. Tekton, 2. Estwing - Asked ChatGPT "What are the best rubber mallet brands?": 1. Tekton, 2. Estwing, 3. Stanley - Asked ChatGPT "What's the best rubber mallet brand for light hammering?": 1. Tekton, 2. Estwing, 3. Stanley - Searched Google, AI Overview "best rubber mallet": 1. Estwing, 2. Tekton - Searched Google, AI Overview "rubber mallet set": named none of the brands we track Not named in any answer: Milwaukee, DeWalt and Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Estwing changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Estwing worldwide fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Estwing’s share of searches among rubber mallet brands worldwide held steady, from 0.45% to 0.41%. - Across the 12 months ending September 2026, Estwing’s share of searches among pry bar brands worldwide held steady, from 1.4% to 1.1%. ## How did search popularity change for rubber mallet brands worldwide in September 2026? - In September 2026, Milwaukee gained share of searches among rubber mallet brands worldwide, from 60.3% to 62.3%. - In September 2026, DeWalt gained share of searches among rubber mallet brands worldwide, from 22.2% to 22.9%. - In September 2026, Craftsman lost share of searches among rubber mallet brands worldwide, from 12.1% to 10.2%. - Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. - Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## How did search popularity change for pry bar brands worldwide in September 2026? - In September 2026, DeWalt gained share of searches among pry bar brands worldwide, from 56.4% to 59.7%. - In September 2026, Craftsman lost share of searches among pry bar brands worldwide, from 30.8% to 26.7%. - Kobalt’s share of searches among pry bar brands worldwide has gained ground for 3 months in a row, from 6.3% to 8% in September 2026. - Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026. - Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rubber mallet brands | 14.8K | 0.45% | 6 | | Nov 2025 | Rubber mallet brands | 14.8K | 0.43% | 6 | | Dec 2025 | Rubber mallet brands | 14.8K | 0.42% | 6 | | Jan 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | Feb 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | Mar 2026 | Rubber mallet brands | 14.8K | 0.48% | 6 | | Apr 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | May 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | Jun 2026 | Rubber mallet brands | 12.1K | 0.4% | 6 | | Jul 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | Aug 2026 | Rubber mallet brands | 12.1K | 0.4% | 6 | | Sep 2026 | Rubber mallet brands | 12.1K | 0.41% | 6 | | Oct 2025 | Pry bar brands | 14.8K | 1.4% | 5 | | Nov 2025 | Pry bar brands | 14.8K | 1.2% | 5 | | Dec 2025 | Pry bar brands | 14.8K | 1.1% | 5 | | Jan 2026 | Pry bar brands | 12.1K | 1.1% | 5 | | Feb 2026 | Pry bar brands | 12.1K | 1% | 5 | | Mar 2026 | Pry bar brands | 14.8K | 1.2% | 5 | | Apr 2026 | Pry bar brands | 12.1K | 1% | 5 | | May 2026 | Pry bar brands | 12.1K | 1% | 5 | | Jun 2026 | Pry bar brands | 12.1K | 1% | 5 | | Jul 2026 | Pry bar brands | 12.1K | 1.2% | 5 | | Aug 2026 | Pry bar brands | 12.1K | 1% | 5 | | Sep 2026 | Pry bar brands | 12.1K | 1.1% | 5 | ## How are Estwing’s branded searches counted? Brandwave collects information about searches that people make online using Estwing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “estwing” ## Which rubber mallet brands compete with Estwing? - [Milwaukee](/demand/global-en/brands/milwaukee): Head-to-head: /demand/global-en/compare/estwing-vs-milwaukee - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-estwing - [Craftsman](/demand/global-en/brands/craftsman): Head-to-head: /demand/global-en/compare/craftsman-vs-estwing - [Tekton](/demand/global-en/brands/tekton): Head-to-head: /demand/global-en/compare/estwing-vs-tekton - [Stanley](/demand/global-en/brands/stanley): Head-to-head: /demand/global-en/compare/estwing-vs-stanley ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Estwing: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/estwing This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/estwing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.