--- title: "Estée Lauder: search popularity and Share of Search worldwide" description: "Estée Lauder is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/estee-lauder" publisher: "Brandwave" --- # Estée Lauder: search popularity and Share of Search worldwide Estée Lauder is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Estée Lauder - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among eye creams**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eye creams | 3 | 12.1% | 823K | | Foundation brands | 1 | 37.9% | 823K | - [Eye creams](/demand/global-en/categories/eye-creams) - [Foundation brands](/demand/global-en/categories/foundation-brands) ## How has branded search demand for Estée Lauder changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide decreased from 17.3% to 12.1%. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide peaked at 20% in November 2025 and was lowest at 12.1% in August 2026. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide decreased from 41.1% to 37.9%. - Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide peaked at 48.6% in November 2025 and was lowest at 37.9% in July 2026. ## How did search popularity change for eye creams worldwide in August 2026? - In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%. - In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%. - Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## How did search popularity change for foundation brands worldwide in August 2026? - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026. - Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eye creams | 1.2M | 17.3% | 3 | | Nov 2025 | Eye creams | 1.8M | 20% | 3 | | Dec 2025 | Eye creams | 1.5M | 18.3% | 3 | | Jan 2026 | Eye creams | 1M | 13.6% | 3 | | Feb 2026 | Eye creams | 1M | 14.3% | 3 | | Mar 2026 | Eye creams | 1.2M | 15.1% | 3 | | Apr 2026 | Eye creams | 1M | 12.9% | 3 | | May 2026 | Eye creams | 1M | 13.1% | 3 | | Jun 2026 | Eye creams | 823K | 12.2% | 3 | | Jul 2026 | Eye creams | 823K | 12.4% | 3 | | Aug 2026 | Eye creams | 823K | 12.1% | 3 | | Sep 2026 | Eye creams | — | — | — | | Oct 2025 | Foundation brands | 1.2M | 41.1% | 1 | | Nov 2025 | Foundation brands | 1.8M | 48.6% | 1 | | Dec 2025 | Foundation brands | 1.5M | 45.7% | 1 | | Jan 2026 | Foundation brands | 1M | 40.9% | 1 | | Feb 2026 | Foundation brands | 1M | 40.9% | 1 | | Mar 2026 | Foundation brands | 1.2M | 45.7% | 1 | | Apr 2026 | Foundation brands | 1M | 40.9% | 1 | | May 2026 | Foundation brands | 1M | 42.6% | 1 | | Jun 2026 | Foundation brands | 823K | 39.7% | 1 | | Jul 2026 | Foundation brands | 823K | 37.9% | 1 | | Aug 2026 | Foundation brands | 823K | 37.9% | 1 | | Sep 2026 | Foundation brands | — | — | — | ## How is Estée Lauder measured? Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “estee lauder” ## Which eye creams compete with Estée Lauder? - [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-estee-lauder - [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/estee-lauder-vs-la-roche-posay - [Clinique](/demand/global-en/brands/clinique): Head-to-head: /demand/global-en/compare/clinique-vs-estee-lauder - [Kiehl's](/demand/global-en/brands/kiehl-s): Head-to-head: /demand/global-en/compare/estee-lauder-vs-kiehl-s - [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/estee-lauder-vs-the-ordinary-skincare ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Estée Lauder: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/estee-lauder This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.