--- title: "Essence: search popularity and Share of Search worldwide" description: "Essence is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/essence-makeup" publisher: "Brandwave" --- # Essence: search popularity and Share of Search worldwide Essence is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Essence - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among eyebrow tools brands**: 0.03% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eyebrow tools brands | 6 | 0.03% | 590 | | Mascara brands | 5 | 0.03% | 590 | - [Eyebrow tools brands](/demand/global-en/categories/eyebrow-tools-brands) - [Mascara brands](/demand/global-en/categories/mascara-brands) ## How has branded search demand for Essence changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Essence worldwide rose from 170 to 590. - Across the 11 months ending August 2026, Essence’s estimated Share of Search among eyebrow tools brands worldwide held steady, from <0.01% to 0.03%. - Across the 11 months ending August 2026, Essence’s estimated Share of Search among mascara brands worldwide held steady, from <0.01% to 0.03%. ## How did search popularity change for eyebrow tools brands worldwide in August 2026? - e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026. - Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026. - Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026. ## How did search popularity change for mascara brands worldwide in August 2026? - Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026. - Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eyebrow tools brands | 170 | <0.01% | 6 | | Nov 2025 | Eyebrow tools brands | 210 | <0.01% | 6 | | Dec 2025 | Eyebrow tools brands | 210 | <0.01% | 6 | | Jan 2026 | Eyebrow tools brands | 170 | <0.01% | 6 | | Feb 2026 | Eyebrow tools brands | 140 | <0.01% | 6 | | Mar 2026 | Eyebrow tools brands | 170 | <0.01% | 6 | | Apr 2026 | Eyebrow tools brands | 170 | <0.01% | 6 | | May 2026 | Eyebrow tools brands | 170 | <0.01% | 6 | | Jun 2026 | Eyebrow tools brands | 1.3K | 0.06% | 6 | | Jul 2026 | Eyebrow tools brands | 880 | 0.04% | 6 | | Aug 2026 | Eyebrow tools brands | 590 | 0.03% | 6 | | Sep 2026 | Eyebrow tools brands | — | — | — | | Oct 2025 | Mascara brands | 170 | <0.01% | 5 | | Nov 2025 | Mascara brands | 210 | <0.01% | 5 | | Dec 2025 | Mascara brands | 210 | <0.01% | 5 | | Jan 2026 | Mascara brands | 170 | <0.01% | 5 | | Feb 2026 | Mascara brands | 140 | <0.01% | 5 | | Mar 2026 | Mascara brands | 170 | <0.01% | 5 | | Apr 2026 | Mascara brands | 170 | <0.01% | 5 | | May 2026 | Mascara brands | 170 | <0.01% | 5 | | Jun 2026 | Mascara brands | 1.3K | 0.07% | 5 | | Jul 2026 | Mascara brands | 880 | 0.04% | 5 | | Aug 2026 | Mascara brands | 590 | 0.03% | 5 | | Sep 2026 | Mascara brands | — | — | — | ## How is Essence measured? Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “essence nz” ## Which eyebrow tools brands compete with Essence? - [Benefit](/demand/global-en/brands/benefit): Head-to-head: /demand/global-en/compare/benefit-vs-essence-makeup - [NYX](/demand/global-en/brands/nyx): Head-to-head: /demand/global-en/compare/essence-makeup-vs-nyx - [Anastasia Beverly Hills](/demand/global-en/brands/anastasia-beverly-hills): Head-to-head: /demand/global-en/compare/anastasia-beverly-hills-vs-essence-makeup - [e.l.f.](/demand/global-en/brands/elf): Head-to-head: /demand/global-en/compare/elf-vs-essence-makeup - [Tweezerman](/demand/global-en/brands/tweezerman): Head-to-head: /demand/global-en/compare/essence-makeup-vs-tweezerman ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Essence: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/essence-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/essence-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.