--- title: "How popular is Espressif? Searches and AI answers worldwide" description: "Espressif makes the ESP32 chips and boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/espressif" publisher: "Brandwave" --- # How popular is Espressif? Searches and AI answers worldwide Espressif makes the ESP32 chips and boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Espressif - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among development board brands**: 20.2% ## Where does Espressif compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Development board brands | 3 | 20.2% | 873K | - [Development board brands](/demand/global-en/categories/development-board-brands) ## Top development board brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Espressif was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Espressif is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arduino | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Raspberry Pi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Espressif | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BeagleBone | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | micro:bit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | STM32 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seeed Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adafruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SparkFun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Teensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about development board brands - Asked ChatGPT "Which microcontroller board should I start with?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Asked ChatGPT "What are the best alternatives to Raspberry Pi?": 1. Raspberry Pi, 2. Espressif, 3. Arduino - Asked ChatGPT "What's the best development board for electronics projects?": 1. Arduino, 2. Espressif, 3. Raspberry Pi - Searched Google, AI Overview "microcontroller": 1. Raspberry Pi, 2. Arduino, 3. SparkFun - Searched Google, AI Overview "single board computer": 1. Raspberry Pi, 2. BeagleBone Not named in any answer: micro:bit, STM32, Seeed Studio, Adafruit and Teensy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Espressif changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Espressif worldwide rose from 600K to 873K. - Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide increased from 14.4% to 20.2%. - Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide peaked at 21.2% in August 2026 and was lowest at 13.1% in February 2026. - Across the 12 months ending October 2026, Espressif rose from 4th to 3rd among development board brands worldwide. ## How did search popularity change for development board brands worldwide in October 2026? - In October 2026, Espressif overtook micro:bit to rank 3rd among development board brands worldwide, with 20.2% of the searches. - In October 2026, Seeed Studio overtook Adafruit to rank 6th among development board brands worldwide, with 1.5% of the searches. - In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%. - In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%. - In October 2026, micro:bit lost share of searches among development board brands worldwide, from 21.3% to 19%. - STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Development board brands | 600K | 14.4% | 4 | | Dec 2025 | Development board brands | 500K | 14.3% | 4 | | Jan 2026 | Development board brands | 611K | 15.3% | 4 | | Feb 2026 | Development board brands | 500K | 13.1% | 4 | | Mar 2026 | Development board brands | 600K | 14.4% | 4 | | Apr 2026 | Development board brands | 600K | 15.3% | 4 | | May 2026 | Development board brands | 600K | 15.3% | 4 | | Jun 2026 | Development board brands | 600K | 17% | 4 | | Jul 2026 | Development board brands | 591K | 20.7% | 3 | | Aug 2026 | Development board brands | 723K | 21.2% | 3 | | Sep 2026 | Development board brands | 723K | 18.7% | 4 | | Oct 2026 | Development board brands | 873K | 20.2% | 3 | ## How are Espressif’s branded searches counted? Brandwave collects information about searches that people make online using Espressif’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “esp32” - “espressif” ## Which development board brands compete with Espressif? - [Raspberry Pi](/demand/global-en/brands/raspberry-pi): Head-to-head: /demand/global-en/compare/espressif-vs-raspberry-pi - [Arduino](/demand/global-en/brands/arduino): Head-to-head: /demand/global-en/compare/arduino-vs-espressif - [micro:bit](/demand/global-en/brands/micro-bit): Head-to-head: /demand/global-en/compare/espressif-vs-micro-bit - [STM32](/demand/global-en/brands/stm32): Head-to-head: /demand/global-en/compare/espressif-vs-stm32 - [Seeed Studio](/demand/global-en/brands/seeed-studio): Head-to-head: /demand/global-en/compare/espressif-vs-seeed-studio - [Adafruit](/demand/global-en/brands/adafruit) - [SparkFun](/demand/global-en/brands/sparkfun) - [Teensy](/demand/global-en/brands/teensy) - [BeagleBone](/demand/global-en/brands/beaglebone) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Espressif? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/espressif This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/espressif. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.