--- title: "Espoma: search popularity worldwide" description: "An American maker of organic plant food and fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/espoma" publisher: "Brandwave" --- # Espoma: search popularity worldwide An American maker of organic plant food and fertiliser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Espoma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fertiliser brands**: 0.52% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fertiliser brands | 6 | 0.52% | 3.6K | | Plant food brands | 4 | 3.6% | 3.6K | - [Fertiliser brands](/demand/global-en/categories/fertiliser-brands) - [Plant food brands](/demand/global-en/categories/plant-food-brands) ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Espoma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Espoma is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: ICL, Haifa, Nutrien and Yara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Espoma changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Espoma worldwide held steady at 3.6K. - Across the 12 months ending September 2026, Espoma’s share of searches among fertiliser brands worldwide held steady, from 0.59% to 0.52%. - Across the 12 months ending September 2026, Espoma’s share of searches among plant food brands worldwide peaked at 6.2% in March 2026 and was lowest at 2.8% in December 2025. ## How did search popularity change for fertiliser brands worldwide in September 2026? - In September 2026, ICL gained share of searches among fertiliser brands worldwide, from 57.4% to 64.7%. - In September 2026, Miracle-Gro lost share of searches among fertiliser brands worldwide, from 7.7% to 4.8%. - In September 2026, Osmocote lost share of searches among fertiliser brands worldwide, from 5.2% to 3.2%. - In September 2026, Haifa lost share of searches among fertiliser brands worldwide, from 21% to 19.4%. - In September 2026, Nutrien lost share of searches among fertiliser brands worldwide, from 7.7% to 7.1%. - Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## How did search popularity change for plant food brands worldwide in September 2026? - In September 2026, Yates overtook Miracle-Gro to become the leader among plant food brands worldwide, with 40.7% of the searches. - In September 2026, Miracle-Gro lost share of searches among plant food brands worldwide, from 36.2% to 33.3%. - In September 2026, Osmocote lost share of searches among plant food brands worldwide, from 24.2% to 22.3%. - Estimated monthly branded searches for Jobe's Organics worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fertiliser brands | 3.6K | 0.59% | 6 | | Nov 2025 | Fertiliser brands | 2.4K | 0.48% | 6 | | Dec 2025 | Fertiliser brands | 1.9K | 0.34% | 6 | | Jan 2026 | Fertiliser brands | 2.9K | 0.5% | 6 | | Feb 2026 | Fertiliser brands | 3.6K | 0.63% | 6 | | Mar 2026 | Fertiliser brands | 8.1K | 0.83% | 6 | | Apr 2026 | Fertiliser brands | 8.1K | 1.1% | 6 | | May 2026 | Fertiliser brands | 8.1K | 1.1% | 6 | | Jun 2026 | Fertiliser brands | 5.4K | 0.95% | 6 | | Jul 2026 | Fertiliser brands | 4.4K | 0.7% | 6 | | Aug 2026 | Fertiliser brands | 3.6K | 0.69% | 6 | | Sep 2026 | Fertiliser brands | 3.6K | 0.52% | 6 | | Oct 2025 | Plant food brands | 3.6K | 3.5% | 4 | | Nov 2025 | Plant food brands | 2.4K | 2.9% | 4 | | Dec 2025 | Plant food brands | 1.9K | 2.8% | 4 | | Jan 2026 | Plant food brands | 2.9K | 3.3% | 4 | | Feb 2026 | Plant food brands | 3.6K | 4.2% | 4 | | Mar 2026 | Plant food brands | 8.1K | 6.2% | 4 | | Apr 2026 | Plant food brands | 8.1K | 4.7% | 4 | | May 2026 | Plant food brands | 8.1K | 4.3% | 4 | | Jun 2026 | Plant food brands | 5.4K | 3.7% | 4 | | Jul 2026 | Plant food brands | 4.4K | 3.1% | 4 | | Aug 2026 | Plant food brands | 3.6K | 3.2% | 4 | | Sep 2026 | Plant food brands | 3.6K | 3.6% | 4 | ## How are Espoma’s branded searches counted? Brandwave collects information about searches that people make online using Espoma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “espoma” ## Which fertiliser brands compete with Espoma? - [ICL](/demand/global-en/brands/icl) - [Haifa](/demand/global-en/brands/haifa) - [Nutrien](/demand/global-en/brands/nutrien): Head-to-head: /demand/global-en/compare/espoma-vs-nutrien - [Miracle-Gro](/demand/global-en/brands/miracle-gro): Head-to-head: /demand/global-en/compare/espoma-vs-miracle-gro - [Osmocote](/demand/global-en/brands/osmocote): Head-to-head: /demand/global-en/compare/espoma-vs-osmocote - [Scotts](/demand/global-en/brands/scotts): Head-to-head: /demand/global-en/compare/espoma-vs-scotts - [Yara](/demand/global-en/brands/yara): Head-to-head: /demand/global-en/compare/espoma-vs-yara ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Espoma: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/espoma This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/espoma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.