---
title: "ESET: search popularity and Share of Search worldwide"
description: "ESET provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/eset"
publisher: "Brandwave"
---

# ESET: search popularity and Share of Search worldwide

ESET provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ESET
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among endpoint security platforms**: 11.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Endpoint security platforms | 4 | 11.6% | 224K |

- [Endpoint security platforms](/demand/global-en/categories/endpoint-security-platforms)

## How has branded search demand for ESET changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ESET worldwide fell from 333K to 224K.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide decreased from 15.1% to 11.6%.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security platforms worldwide peaked at 15.1% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, ESET fell from 3rd to 4th among endpoint security platforms worldwide.

## How did search popularity change for endpoint security platforms worldwide in August 2026?

- Estimated monthly branded searches for ESET worldwide fell 32.7% over 11 measured months, from 333K to 224K in August 2026.
- Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.
- Estimated monthly branded searches for CrowdStrike worldwide fell 17.1% over 11 measured months, from 327K to 271K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Endpoint security platforms | 333K | 15.1% | 3 |
| Nov 2025 | Endpoint security platforms | 330K | 14.4% | 3 |
| Dec 2025 | Endpoint security platforms | 270K | 13.4% | 3 |
| Jan 2026 | Endpoint security platforms | 331K | 14.2% | 3 |
| Feb 2026 | Endpoint security platforms | 275K | 13.8% | 3 |
| Mar 2026 | Endpoint security platforms | 278K | 11.8% | 4 |
| Apr 2026 | Endpoint security platforms | 274K | 12.6% | 3 |
| May 2026 | Endpoint security platforms | 227K | 11.6% | 4 |
| Jun 2026 | Endpoint security platforms | 227K | 11.6% | 4 |
| Jul 2026 | Endpoint security platforms | 226K | 11.6% | 4 |
| Aug 2026 | Endpoint security platforms | 224K | 11.6% | 4 |
| Sep 2026 | Endpoint security platforms | — | — | — |

## How is ESET measured?

Brandwave collects information about searches that people make online using ESET’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “antivirus eset”
- “endpoint security eset”
- “eset”
- “eset app”
- “eset com”
- “eset protect”
- “eset software”

## Which endpoint security platforms compete with ESET?

- [Malwarebytes](/demand/global-en/brands/malwarebytes): Head-to-head: /demand/global-en/compare/eset-vs-malwarebytes
- [Bitdefender](/demand/global-en/brands/bitdefender): Head-to-head: /demand/global-en/compare/bitdefender-vs-eset
- [CrowdStrike](/demand/global-en/brands/crowdstrike): Head-to-head: /demand/global-en/compare/crowdstrike-vs-eset
- [SentinelOne](/demand/global-en/brands/sentinelone): Head-to-head: /demand/global-en/compare/eset-vs-sentinelone

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ESET: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/eset

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/eset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.