---
title: "ESCO: search popularity worldwide"
description: "ESCO makes automotive lifting equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/esco-tools"
publisher: "Brandwave"
---

# ESCO: search popularity worldwide

ESCO makes automotive lifting equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ESCO
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among jack stands brands**: 0.42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jack stands brands | 4 | 0.42% | 1.9K |

- [Jack stands brands](/demand/global-en/categories/jack-stands-brands)

## Top jack stands brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESCO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ESCO is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ESCO | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Hein-Werner | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Big Red | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Husky | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jack stands brands

- Asked ChatGPT "Which jack stands brand should I buy?": 1. ESCO, 2. Big Red
- Asked ChatGPT "What are the best jack stands brands?": 1. ESCO, 2. Hein-Werner, 3. Big Red
- Asked ChatGPT "What's the best jack stands brand for a car lift kit?": 1. ESCO, 2. Hein-Werner, 3. Big Red
- Searched Google, AI Overview "car jack stands": 1. Hein-Werner, 2. Husky
- Searched Google, AI Overview "heavy duty jack stands": named none of the brands we track

Not named in any answer: Craftsman.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for ESCO changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for ESCO worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, ESCO’s share of searches among jack stands brands worldwide held steady, from 0.63% to 0.42%.

## How did search popularity change for jack stands brands worldwide in September 2026?

- In September 2026, Big Red gained share of searches among jack stands brands worldwide, from 26.2% to 30.3%.
- In September 2026, Craftsman lost share of searches among jack stands brands worldwide, from 70.5% to 66.5%.
- Estimated monthly branded searches for Hein-Werner worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
- Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
- Estimated monthly branded searches for ESCO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jack stands brands | 2.4K | 0.63% | 4 |
| Nov 2025 | Jack stands brands | 2.4K | 0.66% | 4 |
| Dec 2025 | Jack stands brands | 1.9K | 0.43% | 4 |
| Jan 2026 | Jack stands brands | 2.4K | 0.58% | 4 |
| Feb 2026 | Jack stands brands | 1.9K | 0.4% | 4 |
| Mar 2026 | Jack stands brands | 1.9K | 0.33% | 4 |
| Apr 2026 | Jack stands brands | 2.4K | 0.46% | 4 |
| May 2026 | Jack stands brands | 1.9K | 0.32% | 4 |
| Jun 2026 | Jack stands brands | 1.9K | 0.36% | 4 |
| Jul 2026 | Jack stands brands | 1.9K | 0.36% | 4 |
| Aug 2026 | Jack stands brands | 1.9K | 0.36% | 4 |
| Sep 2026 | Jack stands brands | 1.9K | 0.42% | 4 |

## How are ESCO’s branded searches counted?

Brandwave collects information about searches that people make online using ESCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “esco jack stands”

## Which jack stands brands compete with ESCO?

- [Craftsman](/demand/global-en/brands/craftsman): Head-to-head: /demand/global-en/compare/craftsman-vs-esco-tools
- [Big Red](/demand/global-en/brands/big-red): Head-to-head: /demand/global-en/compare/big-red-vs-esco-tools
- [Husky](/demand/global-en/brands/husky): Head-to-head: /demand/global-en/compare/esco-tools-vs-husky
- [Hein-Werner](/demand/global-en/brands/hein-werner): Head-to-head: /demand/global-en/compare/esco-tools-vs-hein-werner

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ESCO: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/esco-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/esco-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
