--- title: "Escali: search popularity worldwide" description: "Escali makes kitchen scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/escali" publisher: "Brandwave" --- # Escali: search popularity worldwide Escali makes kitchen scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Escali - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among kitchen scale brands**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen scale brands | 6 | 0.12% | 1.9K | | Food scale brands | 6 | 0.46% | 1.9K | - [Kitchen scale brands](/demand/global-en/categories/kitchen-scale-brands) - [Food scale brands](/demand/global-en/categories/food-scale-brands) ## Top kitchen scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Escali appeared in all five answers. Escali is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Escali | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | My Weigh | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Etekcity | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen scale brands - Asked ChatGPT "Which kitchen scale brand should I buy?": 1. Escali, 2. OXO, 3. My Weigh - Asked ChatGPT "What are the best kitchen scale brands?": 1. Escali, 2. OXO, 3. My Weigh, 4. Etekcity - Asked ChatGPT "What's the best kitchen scale brand for baking ingredients?": 1. Escali, 2. OXO, 3. My Weigh - Searched Google, AI Overview "best kitchen scale": 1. OXO, 2. Escali, 3. My Weigh - Searched Google, AI Overview "digital kitchen scale": 1. Escali, 2. OXO Not named in any answer: KitchenAid, Breville and Salter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Escali changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Escali worldwide fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide held steady, from 0.11% to 0.12%. - Across the 12 months ending September 2026, Escali’s share of searches among food scale brands worldwide held steady, from 0.5% to 0.46%. ## How did search popularity change for kitchen scale brands worldwide in September 2026? - In September 2026, Breville gained share of searches among kitchen scale brands worldwide, from 8.9% to 10.3%. - In September 2026, KitchenAid lost share of searches among kitchen scale brands worldwide, from 80.2% to 79.4%. - Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026. - Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## How did search popularity change for food scale brands worldwide in September 2026? - In September 2026, OXO gained share of searches among food scale brands worldwide, from 24.1% to 26.7%. - In September 2026, Renpho gained share of searches among food scale brands worldwide, from 10.9% to 12%. - In September 2026, Salter gained share of searches among food scale brands worldwide, from 10% to 11%. - In September 2026, Cuisinart lost share of searches among food scale brands worldwide, from 53% to 48.1%. - Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026. - Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen scale brands | 2.4K | 0.11% | 6 | | Nov 2025 | Kitchen scale brands | 2.4K | 0.07% | 6 | | Dec 2025 | Kitchen scale brands | 2.4K | 0.07% | 6 | | Jan 2026 | Kitchen scale brands | 2.4K | 0.11% | 6 | | Feb 2026 | Kitchen scale brands | 1.9K | 0.11% | 6 | | Mar 2026 | Kitchen scale brands | 2.4K | 0.13% | 6 | | Apr 2026 | Kitchen scale brands | 2.4K | 0.14% | 6 | | May 2026 | Kitchen scale brands | 2.4K | 0.15% | 6 | | Jun 2026 | Kitchen scale brands | 1.9K | 0.13% | 6 | | Jul 2026 | Kitchen scale brands | 1.9K | 0.12% | 6 | | Aug 2026 | Kitchen scale brands | 1.9K | 0.12% | 6 | | Sep 2026 | Kitchen scale brands | 1.9K | 0.12% | 6 | | Oct 2025 | Food scale brands | 2.4K | 0.5% | 6 | | Nov 2025 | Food scale brands | 2.4K | 0.35% | 6 | | Dec 2025 | Food scale brands | 2.4K | 0.36% | 6 | | Jan 2026 | Food scale brands | 2.4K | 0.4% | 6 | | Feb 2026 | Food scale brands | 1.9K | 0.45% | 6 | | Mar 2026 | Food scale brands | 2.4K | 0.5% | 6 | | Apr 2026 | Food scale brands | 2.4K | 0.59% | 6 | | May 2026 | Food scale brands | 2.4K | 0.53% | 6 | | Jun 2026 | Food scale brands | 1.9K | 0.48% | 6 | | Jul 2026 | Food scale brands | 1.9K | 0.44% | 6 | | Aug 2026 | Food scale brands | 1.9K | 0.42% | 6 | | Sep 2026 | Food scale brands | 1.9K | 0.46% | 6 | ## How are Escali’s branded searches counted? Brandwave collects information about searches that people make online using Escali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “escali” ## Which kitchen scale brands compete with Escali? - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-escali - [OXO](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/escali-vs-oxo - [Salter](/demand/global-en/brands/salter): Head-to-head: /demand/global-en/compare/escali-vs-salter - [Etekcity](/demand/global-en/brands/etekcity): Head-to-head: /demand/global-en/compare/escali-vs-etekcity - [My Weigh](/demand/global-en/brands/my-weigh): Head-to-head: /demand/global-en/compare/escali-vs-my-weigh ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Escali: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/escali This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/escali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.