--- title: "Erickson: search popularity worldwide" description: "Erickson is a ratchet straps brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/erickson" publisher: "Brandwave" --- # Erickson: search popularity worldwide Erickson is a ratchet straps brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Erickson - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ratchet straps brands**: 65.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ratchet straps brands | 1 | 65.6% | 49.5K | - [Ratchet straps brands](/demand/global-en/categories/ratchet-straps-brands) ## Top ratchet straps brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Erickson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Erickson is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rhino USA | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | US Cargo Control | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ancra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Erickson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ratchet straps brands - Asked ChatGPT "Which ratchet straps brand should I buy?": 1. Rhino USA, 2. US Cargo Control, 3. Erickson - Asked ChatGPT "What are the best ratchet straps brands?": 1. Rhino USA, 2. US Cargo Control, 3. Ancra, 4. Erickson - Asked ChatGPT "What's the best ratchet straps brand for securing loads?": 1. Ancra, 2. US Cargo Control, 3. Rhino USA, 4. Erickson - Searched Google, AI Overview "heavy duty ratchet straps": named none of the brands we track - Searched Google, AI Overview "ratchet tie down straps": 1. Rhino USA Not named in any answer: Mac's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Erickson changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Erickson worldwide held steady at 49.5K. - Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide decreased from 66.4% to 65.6%. - Across the 12 months ending September 2026, Erickson’s share of searches among ratchet straps brands worldwide peaked at 66.4% in October 2025 and was lowest at 44.9% in December 2025. ## How did search popularity change for ratchet straps brands worldwide in September 2026? - In September 2026, Erickson gained share of searches among ratchet straps brands worldwide, from 61% to 65.6%. - In September 2026, Rhino USA lost share of searches among ratchet straps brands worldwide, from 22.3% to 19.6%. - In September 2026, US Cargo Control lost share of searches among ratchet straps brands worldwide, from 9.9% to 8.8%. - In September 2026, Ancra lost share of searches among ratchet straps brands worldwide, from 4.4% to 3.8%. - Estimated monthly branded searches for Mac's worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ratchet straps brands | 49.5K | 66.4% | 1 | | Nov 2025 | Ratchet straps brands | 49.5K | 49.4% | 1 | | Dec 2025 | Ratchet straps brands | 40.5K | 44.9% | 1 | | Jan 2026 | Ratchet straps brands | 40.5K | 55.9% | 1 | | Feb 2026 | Ratchet straps brands | 33.1K | 57.8% | 1 | | Mar 2026 | Ratchet straps brands | 40.5K | 58.1% | 1 | | Apr 2026 | Ratchet straps brands | 33.1K | 53.6% | 1 | | May 2026 | Ratchet straps brands | 33.1K | 53.6% | 1 | | Jun 2026 | Ratchet straps brands | 60.5K | 65.1% | 1 | | Jul 2026 | Ratchet straps brands | 33.1K | 56.4% | 1 | | Aug 2026 | Ratchet straps brands | 40.5K | 61% | 1 | | Sep 2026 | Ratchet straps brands | 49.5K | 65.6% | 1 | ## How are Erickson’s branded searches counted? Brandwave collects information about searches that people make online using Erickson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “erickson” ## Which ratchet straps brands compete with Erickson? - [Rhino USA](/demand/global-en/brands/rhino-usa): Head-to-head: /demand/global-en/compare/erickson-vs-rhino-usa - [US Cargo Control](/demand/global-en/brands/us-cargo-control): Head-to-head: /demand/global-en/compare/erickson-vs-us-cargo-control - [Ancra](/demand/global-en/brands/ancra): Head-to-head: /demand/global-en/compare/ancra-vs-erickson - [Mac's](/demand/global-en/brands/macs): Head-to-head: /demand/global-en/compare/erickson-vs-macs ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Erickson: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/erickson This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/erickson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.