--- title: "Ergobaby: search popularity and Share of Search worldwide" description: "Ergobaby makes baby carriers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ergobaby" publisher: "Brandwave" --- # Ergobaby: search popularity and Share of Search worldwide Ergobaby makes baby carriers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ergobaby - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby bouncers**: 11.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby bouncers | 3 | 11.6% | 110K | | Baby carrier brands | 2 | 24.7% | 110K | | Baby swaddles | 1 | 57.4% | 110K | - [Baby bouncers](/demand/global-en/categories/baby-bouncers) - [Baby carrier brands](/demand/global-en/categories/baby-carrier-brands) - [Baby swaddles](/demand/global-en/categories/baby-swaddles) ## How has branded search demand for Ergobaby changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ergobaby worldwide rose from 90.5K to 110K. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby bouncers worldwide increased from 9.3% to 11.6%. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby bouncers worldwide peaked at 12.8% in July 2026 and was lowest at 6.9% in December 2025. - Across the 11 months ending August 2026, Ergobaby rose from 4th to 3rd among baby bouncers worldwide. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide increased from 20.5% to 24.7%. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide peaked at 24.7% in April 2026 and was lowest at 18.4% in December 2025. - Across the 11 months ending August 2026, Ergobaby rose from 3rd to 2nd among baby carrier brands worldwide. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide increased from 52.6% to 57.4%. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide peaked at 58.7% in April 2026 and was lowest at 50.6% in November 2025. ## How did search popularity change for baby bouncers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%. - In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%. - In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%. - In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%. - Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby carrier brands worldwide in August 2026? - In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%. - In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%. - In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%. - In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%. - In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%. ## How did search popularity change for baby swaddles worldwide in August 2026? - In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%. - In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%. - In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%. - In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%. - Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby bouncers | 90.5K | 9.3% | 4 | | Nov 2025 | Baby bouncers | 90.5K | 7.3% | 4 | | Dec 2025 | Baby bouncers | 74K | 6.9% | 4 | | Jan 2026 | Baby bouncers | 90.5K | 9.2% | 4 | | Feb 2026 | Baby bouncers | 90.5K | 11.5% | 3 | | Mar 2026 | Baby bouncers | 90.5K | 10% | 3 | | Apr 2026 | Baby bouncers | 110K | 11.8% | 3 | | May 2026 | Baby bouncers | 110K | 12% | 3 | | Jun 2026 | Baby bouncers | 90.5K | 11.5% | 3 | | Jul 2026 | Baby bouncers | 110K | 12.8% | 3 | | Aug 2026 | Baby bouncers | 110K | 11.6% | 3 | | Sep 2026 | Baby bouncers | — | — | — | | Oct 2025 | Baby carrier brands | 90.5K | 20.5% | 3 | | Nov 2025 | Baby carrier brands | 90.5K | 20.1% | 3 | | Dec 2025 | Baby carrier brands | 74K | 18.4% | 3 | | Jan 2026 | Baby carrier brands | 90.5K | 20.7% | 3 | | Feb 2026 | Baby carrier brands | 90.5K | 21.8% | 2 | | Mar 2026 | Baby carrier brands | 90.5K | 20.9% | 2 | | Apr 2026 | Baby carrier brands | 110K | 24.7% | 2 | | May 2026 | Baby carrier brands | 110K | 23% | 2 | | Jun 2026 | Baby carrier brands | 90.5K | 21.3% | 2 | | Jul 2026 | Baby carrier brands | 110K | 22.4% | 2 | | Aug 2026 | Baby carrier brands | 110K | 24.7% | 2 | | Sep 2026 | Baby carrier brands | — | — | — | | Oct 2025 | Baby swaddles | 90.5K | 52.6% | 1 | | Nov 2025 | Baby swaddles | 90.5K | 50.6% | 1 | | Dec 2025 | Baby swaddles | 74K | 52.6% | 1 | | Jan 2026 | Baby swaddles | 90.5K | 52.5% | 1 | | Feb 2026 | Baby swaddles | 90.5K | 57.5% | 1 | | Mar 2026 | Baby swaddles | 90.5K | 53.9% | 1 | | Apr 2026 | Baby swaddles | 110K | 58.7% | 1 | | May 2026 | Baby swaddles | 110K | 58.2% | 1 | | Jun 2026 | Baby swaddles | 90.5K | 53.4% | 1 | | Jul 2026 | Baby swaddles | 110K | 58.2% | 1 | | Aug 2026 | Baby swaddles | 110K | 57.4% | 1 | | Sep 2026 | Baby swaddles | — | — | — | ## How is Ergobaby measured? Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ergobaby” ## Which baby bouncers compete with Ergobaby? - [Chicco](/demand/global-en/brands/chicco): Head-to-head: /demand/global-en/compare/chicco-vs-ergobaby - [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/ergobaby-vs-fisher-price - [BabyBjorn](/demand/global-en/brands/baby-bjorn): Head-to-head: /demand/global-en/compare/baby-bjorn-vs-ergobaby - [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-ergobaby - [4moms](/demand/global-en/brands/4moms): Head-to-head: /demand/global-en/compare/4moms-vs-ergobaby ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ergobaby: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ergobaby This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ergobaby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.