--- title: "Equifax: search popularity and Share of Search worldwide" description: "Equifax provides credit reports and scores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/equifax" publisher: "Brandwave" --- # Equifax: search popularity and Share of Search worldwide Equifax provides credit reports and scores in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Equifax - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among credit monitoring brands**: 14.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit monitoring brands | 3 | 14.3% | 1.5M | | Credit score services | 3 | 14.4% | 1.5M | | Credit repair services | 3 | 15.8% | 1.5M | | Credit scoring platforms | 2 | 23.5% | 1.5M | - [Credit monitoring brands](/demand/global-en/categories/credit-monitoring-brands) - [Credit score services](/demand/global-en/categories/credit-score-services) - [Credit repair services](/demand/global-en/categories/credit-repair-services) - [Credit scoring platforms](/demand/global-en/categories/credit-scoring-platforms) ## How has branded search demand for Equifax changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Equifax worldwide held steady at 1.5M. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit monitoring brands worldwide peaked at 16.9% in December 2025 and was lowest at 14.2% in October 2025. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services worldwide peaked at 17% in December 2025 and was lowest at 14.4% in October 2025. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit repair services worldwide peaked at 18.5% in December 2025 and was lowest at 15.7% in October 2025. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit scoring platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.5% in April 2026. ## How did search popularity change for credit monitoring brands worldwide in August 2026? - In August 2026, TransUnion overtook ClearScore to rank 4th among credit monitoring brands worldwide, at 11.6%. - In August 2026, Credit Karma lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%. - In August 2026, Experian lost estimated Share of Search among credit monitoring brands worldwide, from 32.6% to 31.9%. - Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. ## How did search popularity change for credit score services worldwide in August 2026? - In August 2026, TransUnion overtook ClearScore to rank 4th among credit score services worldwide, at 11.7%. - In August 2026, Credit Karma lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%. - In August 2026, Experian lost estimated Share of Search among credit score services worldwide, from 32.8% to 32.1%. ## How did search popularity change for credit repair services worldwide in August 2026? - In August 2026, TransUnion gained estimated Share of Search among credit repair services worldwide, from 10.8% to 12.8%. - In August 2026, Credit Karma lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%. - In August 2026, Experian lost estimated Share of Search among credit repair services worldwide, from 36.1% to 35.2%. - Estimated monthly branded searches for Lexington Law worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. - Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. ## How did search popularity change for credit scoring platforms worldwide in August 2026? - In August 2026, TransUnion gained estimated Share of Search among credit scoring platforms worldwide, from 16.5% to 19.1%. - In August 2026, FICO gained estimated Share of Search among credit scoring platforms worldwide, from 3.3% to 4.7%. - In August 2026, Experian lost estimated Share of Search among credit scoring platforms worldwide, from 55.3% to 52.5%. - In August 2026, Equifax lost estimated Share of Search among credit scoring platforms worldwide, from 24.8% to 23.5%. - Estimated monthly branded searches for VantageScore worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit monitoring brands | 1.5M | 14.2% | 3 | | Nov 2025 | Credit monitoring brands | 1.5M | 15.5% | 3 | | Dec 2025 | Credit monitoring brands | 1.5M | 16.9% | 3 | | Jan 2026 | Credit monitoring brands | 1.5M | 14.2% | 3 | | Feb 2026 | Credit monitoring brands | 1.5M | 14.2% | 3 | | Mar 2026 | Credit monitoring brands | 1.8M | 15.8% | 3 | | Apr 2026 | Credit monitoring brands | 1.5M | 14.3% | 3 | | May 2026 | Credit monitoring brands | 1.5M | 14.6% | 3 | | Jun 2026 | Credit monitoring brands | 1.5M | 14.6% | 3 | | Jul 2026 | Credit monitoring brands | 1.5M | 14.6% | 3 | | Aug 2026 | Credit monitoring brands | 1.5M | 14.3% | 3 | | Sep 2026 | Credit monitoring brands | — | — | — | | Oct 2025 | Credit score services | 1.5M | 14.4% | 3 | | Nov 2025 | Credit score services | 1.5M | 15.6% | 3 | | Dec 2025 | Credit score services | 1.5M | 17% | 3 | | Jan 2026 | Credit score services | 1.5M | 14.4% | 3 | | Feb 2026 | Credit score services | 1.5M | 14.4% | 3 | | Mar 2026 | Credit score services | 1.8M | 15.9% | 3 | | Apr 2026 | Credit score services | 1.5M | 14.4% | 3 | | May 2026 | Credit score services | 1.5M | 14.7% | 3 | | Jun 2026 | Credit score services | 1.5M | 14.7% | 3 | | Jul 2026 | Credit score services | 1.5M | 14.7% | 3 | | Aug 2026 | Credit score services | 1.5M | 14.4% | 3 | | Sep 2026 | Credit score services | — | — | — | | Oct 2025 | Credit repair services | 1.5M | 15.7% | 3 | | Nov 2025 | Credit repair services | 1.5M | 17.2% | 3 | | Dec 2025 | Credit repair services | 1.5M | 18.5% | 3 | | Jan 2026 | Credit repair services | 1.5M | 15.7% | 3 | | Feb 2026 | Credit repair services | 1.5M | 15.7% | 3 | | Mar 2026 | Credit repair services | 1.8M | 17.2% | 3 | | Apr 2026 | Credit repair services | 1.5M | 15.7% | 3 | | May 2026 | Credit repair services | 1.5M | 16.1% | 3 | | Jun 2026 | Credit repair services | 1.5M | 16.1% | 3 | | Jul 2026 | Credit repair services | 1.5M | 16.1% | 3 | | Aug 2026 | Credit repair services | 1.5M | 15.8% | 3 | | Sep 2026 | Credit repair services | — | — | — | | Oct 2025 | Credit scoring platforms | 1.5M | 23.5% | 2 | | Nov 2025 | Credit scoring platforms | 1.5M | 27% | 2 | | Dec 2025 | Credit scoring platforms | 1.5M | 27.3% | 2 | | Jan 2026 | Credit scoring platforms | 1.5M | 23.7% | 2 | | Feb 2026 | Credit scoring platforms | 1.5M | 23.7% | 2 | | Mar 2026 | Credit scoring platforms | 1.8M | 27.5% | 2 | | Apr 2026 | Credit scoring platforms | 1.5M | 23.5% | 2 | | May 2026 | Credit scoring platforms | 1.5M | 24.6% | 2 | | Jun 2026 | Credit scoring platforms | 1.5M | 24.6% | 2 | | Jul 2026 | Credit scoring platforms | 1.5M | 24.8% | 2 | | Aug 2026 | Credit scoring platforms | 1.5M | 23.5% | 2 | | Sep 2026 | Credit scoring platforms | — | — | — | ## How is Equifax measured? Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “equifax” ## Which credit monitoring brands compete with Equifax? - [Credit Karma](/demand/global-en/brands/credit-karma): Head-to-head: /demand/global-en/compare/credit-karma-vs-equifax - [Experian](/demand/global-en/brands/experian): Head-to-head: /demand/global-en/compare/equifax-vs-experian - [TransUnion](/demand/global-en/brands/transunion): Head-to-head: /demand/global-en/compare/equifax-vs-transunion - [ClearScore](/demand/global-en/brands/clearscore): Head-to-head: /demand/global-en/compare/clearscore-vs-equifax - [Credit Sesame](/demand/global-en/brands/credit-sesame): Head-to-head: /demand/global-en/compare/credit-sesame-vs-equifax ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Equifax: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/equifax This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/equifax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.