--- title: "Engine: search popularity worldwide" description: "A business travel booking platform, formerly Hotel Engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/engine-travel" publisher: "Brandwave" --- # Engine: search popularity worldwide A business travel booking platform, formerly Hotel Engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Engine - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among business travel management platforms**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business travel management platforms | 6 | 2.1% | 18.1K | - [Business travel management platforms](/demand/global-en/categories/business-travel-platforms) ## Top business travel management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Engine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Engine is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Navan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Perk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAP Concur | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Engine | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Egencia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Serko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business travel management platforms - Asked ChatGPT "Which business travel platform should I use?": 1. Navan, 2. Perk, 3. SAP Concur - Asked ChatGPT "What are the best business travel platforms?": 1. Navan, 2. Perk, 3. SAP Concur, 4. Engine - Asked ChatGPT "What's the best business travel platform for a travelling sales team?": 1. Perk, 2. Navan, 3. SAP Concur - Searched Google, AI Overview "business travel platform": 1. Navan, 2. Perk, 3. Engine, 4. SAP Concur - Searched Google, AI Overview "corporate travel management": 1. Navan, 2. Perk Not named in any answer: Egencia and Serko. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Engine changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Engine worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Engine’s share of searches among business travel management platforms worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in September 2026. - Across the 12 months ending September 2026, Engine fell from 5th to 6th among business travel management platforms worldwide. ## How did search popularity change for business travel management platforms worldwide in September 2026? - In September 2026, Egencia gained share of searches among business travel management platforms worldwide, from 12.1% to 15.9%. - In September 2026, SAP Concur gained share of searches among business travel management platforms worldwide, from 28.8% to 30.9%. - In September 2026, Navan lost share of searches among business travel management platforms worldwide, from 50.3% to 44.7%. - Estimated monthly branded searches for Serko worldwide rose 21.2% over 12 measured months, from 15K to 18.2K in September 2026. - Estimated monthly branded searches for Perk worldwide fell 66.7% over 12 measured months, from 111K to 36.9K in September 2026. - Estimated monthly branded searches for Engine worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business travel management platforms | 22.2K | 2.4% | 5 | | Nov 2025 | Business travel management platforms | 18.1K | 2.6% | 6 | | Dec 2025 | Business travel management platforms | 14.8K | 2.6% | 6 | | Jan 2026 | Business travel management platforms | 22.2K | 2.9% | 5 | | Feb 2026 | Business travel management platforms | 22.2K | 3.2% | 5 | | Mar 2026 | Business travel management platforms | 22.2K | 2.7% | 5 | | Apr 2026 | Business travel management platforms | 18.1K | 2.2% | 5 | | May 2026 | Business travel management platforms | 18.1K | 2.5% | 6 | | Jun 2026 | Business travel management platforms | 18.1K | 2.4% | 5 | | Jul 2026 | Business travel management platforms | 18.1K | 2.6% | 6 | | Aug 2026 | Business travel management platforms | 18.1K | 2.4% | 6 | | Sep 2026 | Business travel management platforms | 18.1K | 2.1% | 6 | ## How are Engine’s branded searches counted? Brandwave collects information about searches that people make online using Engine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hotel engine” ## Which business travel management platforms compete with Engine? - [Navan](/demand/global-en/brands/navan): Head-to-head: /demand/global-en/compare/engine-travel-vs-navan - [SAP Concur](/demand/global-en/brands/sap-concur): Head-to-head: /demand/global-en/compare/engine-travel-vs-sap-concur - [Egencia](/demand/global-en/brands/egencia): Head-to-head: /demand/global-en/compare/egencia-vs-engine-travel - [Perk](/demand/global-en/brands/perk): Head-to-head: /demand/global-en/compare/engine-travel-vs-perk - [Serko](/demand/global-en/brands/serko): Head-to-head: /demand/global-en/compare/engine-travel-vs-serko ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Engine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/engine-travel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/engine-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.