--- title: "Engel: search popularity and Share of Search worldwide" description: "Engel makes portable fridges sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/engel" publisher: "Brandwave" --- # Engel: search popularity and Share of Search worldwide Engel makes portable fridges sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Engel - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cooler box brands**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cooler box brands | 5 | 0.05% | 480 | | Portable fridges | 6 | 0.24% | 480 | - [Cooler box brands](/demand/global-en/categories/cooler-box-brands) - [Portable fridges](/demand/global-en/categories/portable-fridges) ## How has branded search demand for Engel changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Engel worldwide fell from 590 to 480. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among cooler box brands worldwide held steady, from 0.04% to 0.05%. - Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridges worldwide held steady, from 0.35% to 0.24%. ## How did search popularity change for cooler box brands worldwide in August 2026? - In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%. - In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%. - Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026. - Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## How did search popularity change for portable fridges worldwide in August 2026? - Estimated monthly branded searches for BougeRV worldwide rose 173.6% over 11 measured months, from 14.8K to 40.5K in August 2026. - Estimated monthly branded searches for Alpicool worldwide rose 127.6% over 11 measured months, from 2.9K to 6.6K in August 2026. - Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026. - Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for ARB worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cooler box brands | 590 | 0.04% | 5 | | Nov 2025 | Cooler box brands | 720 | 0.04% | 5 | | Dec 2025 | Cooler box brands | 1.3K | 0.07% | 5 | | Jan 2026 | Cooler box brands | 720 | 0.05% | 5 | | Feb 2026 | Cooler box brands | 480 | 0.03% | 5 | | Mar 2026 | Cooler box brands | 390 | 0.03% | 5 | | Apr 2026 | Cooler box brands | 390 | 0.03% | 5 | | May 2026 | Cooler box brands | 390 | 0.03% | 5 | | Jun 2026 | Cooler box brands | 390 | 0.04% | 5 | | Jul 2026 | Cooler box brands | 390 | 0.04% | 5 | | Aug 2026 | Cooler box brands | 480 | 0.05% | 5 | | Sep 2026 | Cooler box brands | — | — | — | | Oct 2025 | Portable fridges | 590 | 0.35% | 6 | | Nov 2025 | Portable fridges | 720 | 0.41% | 6 | | Dec 2025 | Portable fridges | 1.3K | 0.72% | 6 | | Jan 2026 | Portable fridges | 720 | 0.41% | 6 | | Feb 2026 | Portable fridges | 480 | 0.33% | 6 | | Mar 2026 | Portable fridges | 390 | 0.23% | 6 | | Apr 2026 | Portable fridges | 390 | 0.22% | 6 | | May 2026 | Portable fridges | 390 | 0.21% | 6 | | Jun 2026 | Portable fridges | 390 | 0.17% | 6 | | Jul 2026 | Portable fridges | 390 | 0.16% | 6 | | Aug 2026 | Portable fridges | 480 | 0.24% | 6 | | Sep 2026 | Portable fridges | — | — | — | ## How is Engel measured? Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “engel esky” ## Which cooler box brands compete with Engel? - [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/engel-vs-pelican - [YETI](/demand/global-en/brands/yeti): Head-to-head: /demand/global-en/compare/engel-vs-yeti - [Dometic](/demand/global-en/brands/dometic): Head-to-head: /demand/global-en/compare/dometic-vs-engel - [Icey-Tek](/demand/global-en/brands/icey-tek): Head-to-head: /demand/global-en/compare/engel-vs-icey-tek ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Engel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/engel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/engel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.