--- title: "Empower: search popularity worldwide" description: "Empower runs retirement plans and a free personal finance dashboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/empower-personal-dashboard" publisher: "Brandwave" --- # Empower: search popularity worldwide Empower runs retirement plans and a free personal finance dashboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Empower - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among personal budgeting apps**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal budgeting apps | 7 | 1.5% | 5.4K | | Financial planning platforms | 6 | 2.2% | 5.4K | - [Personal budgeting apps](/demand/global-en/categories/personal-budgeting-apps) - [Financial planning platforms](/demand/global-en/categories/financial-planning-platforms) ## Top personal budgeting apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Empower is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monarch Money | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YNAB | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quicken Simplifi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Empower | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Goodbudget | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | PocketGuard | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Copilot Money | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about personal budgeting apps - Asked ChatGPT "Which personal budgeting app should I use?": 1. YNAB, 2. Monarch Money, 3. Quicken Simplifi, 4. Goodbudget - Asked ChatGPT "What are the best personal budgeting apps?": 1. Monarch Money, 2. YNAB, 3. Quicken Simplifi, 4. Copilot Money, 5. Empower, 6. Goodbudget - Asked ChatGPT "What's the best personal budgeting app for tracking spending?": 1. Quicken Simplifi, 2. Monarch Money, 3. YNAB, 4. Empower, 5. Goodbudget - Searched Google, AI Overview "best budgeting app": 1. Monarch Money, 2. YNAB, 3. Quicken Simplifi, 4. Empower, 5. Goodbudget, 6. PocketGuard - Searched Google, AI Overview "budget app": 1. Monarch Money, 2. YNAB, 3. PocketGuard, 4. Empower Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Empower changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Empower worldwide fell from 12.1K to 5.4K. - Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide decreased from 2.7% to 1.5%. - Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide peaked at 2.7% in October 2025 and was lowest at 1.3% in April 2026. - Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide decreased from 4.8% to 2.2%. - Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide peaked at 4.8% in October 2025 and was lowest at 2.1% in July 2026. - Across the 12 months ending September 2026, Empower fell from 5th to 6th among financial planning platforms worldwide. ## How did search popularity change for personal budgeting apps worldwide in September 2026? - In September 2026, PocketGuard overtook Copilot Money to rank 4th among personal budgeting apps worldwide, with 5.6% of the searches. - In September 2026, Goodbudget gained share of searches among personal budgeting apps worldwide, from 2.9% to 3.4%. - In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%. - YNAB’s share of searches among personal budgeting apps worldwide has lost ground for 3 months in a row, from 47.3% to 37.1% in September 2026. - Estimated monthly branded searches for Copilot Money worldwide rose 22.1% over 12 measured months, from 15.9K to 19.4K in September 2026. - Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026. ## How did search popularity change for financial planning platforms worldwide in September 2026? - In September 2026, Anaplan gained share of searches among financial planning platforms worldwide, from 23.2% to 30.7%. - In September 2026, Monarch Money lost share of searches among financial planning platforms worldwide, from 50.8% to 45.1%. - In September 2026, Boldin lost share of searches among financial planning platforms worldwide, from 12.5% to 11.1%. - In September 2026, ProjectionLab lost share of searches among financial planning platforms worldwide, from 3.1% to 2.2%. - In September 2026, Planful rose from 7th to 5th among financial planning platforms worldwide. - Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal budgeting apps | 12.1K | 2.7% | 7 | | Nov 2025 | Personal budgeting apps | 8.1K | 1.9% | 7 | | Dec 2025 | Personal budgeting apps | 6.6K | 1.4% | 7 | | Jan 2026 | Personal budgeting apps | 8.1K | 1.4% | 7 | | Feb 2026 | Personal budgeting apps | 5.4K | 1.3% | 7 | | Mar 2026 | Personal budgeting apps | 5.4K | 1.3% | 7 | | Apr 2026 | Personal budgeting apps | 5.4K | 1.3% | 7 | | May 2026 | Personal budgeting apps | 5.4K | 1.4% | 7 | | Jun 2026 | Personal budgeting apps | 5.4K | 1.4% | 7 | | Jul 2026 | Personal budgeting apps | 5.4K | 1.3% | 7 | | Aug 2026 | Personal budgeting apps | 6.6K | 1.6% | 7 | | Sep 2026 | Personal budgeting apps | 5.4K | 1.5% | 7 | | Oct 2025 | Financial planning platforms | 12.1K | 4.8% | 5 | | Nov 2025 | Financial planning platforms | 8.1K | 3.8% | 6 | | Dec 2025 | Financial planning platforms | 6.6K | 2.9% | 6 | | Jan 2026 | Financial planning platforms | 8.1K | 2.9% | 6 | | Feb 2026 | Financial planning platforms | 5.4K | 2.4% | 7 | | Mar 2026 | Financial planning platforms | 5.4K | 2.3% | 6 | | Apr 2026 | Financial planning platforms | 5.4K | 2.3% | 7 | | May 2026 | Financial planning platforms | 5.4K | 2.4% | 7 | | Jun 2026 | Financial planning platforms | 5.4K | 2.4% | 7 | | Jul 2026 | Financial planning platforms | 5.4K | 2.1% | 7 | | Aug 2026 | Financial planning platforms | 6.6K | 2.5% | 6 | | Sep 2026 | Financial planning platforms | 5.4K | 2.2% | 6 | ## How are Empower’s branded searches counted? Brandwave collects information about searches that people make online using Empower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “empower personal dashboard” ## Which personal budgeting apps compete with Empower? - [YNAB](/demand/global-en/brands/ynab) - [Monarch Money](/demand/global-en/brands/monarch-money): Head-to-head: /demand/global-en/compare/empower-personal-dashboard-vs-monarch-money - [Quicken Simplifi](/demand/global-en/brands/quicken-simplifi): Head-to-head: /demand/global-en/compare/empower-personal-dashboard-vs-quicken-simplifi - [PocketGuard](/demand/global-en/brands/pocketguard): Head-to-head: /demand/global-en/compare/empower-personal-dashboard-vs-pocketguard - [Copilot Money](/demand/global-en/brands/copilot-money): Head-to-head: /demand/global-en/compare/copilot-money-vs-empower-personal-dashboard - [Goodbudget](/demand/global-en/brands/goodbudget): Head-to-head: /demand/global-en/compare/empower-personal-dashboard-vs-goodbudget ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Empower: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/empower-personal-dashboard This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/empower-personal-dashboard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.