--- title: "Emma Sleep: search popularity and Share of Search worldwide" description: "An online mattress and sleep products retailer selling direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/emma-sleep" publisher: "Brandwave" --- # Emma Sleep: search popularity and Share of Search worldwide An online mattress and sleep products retailer selling direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Emma Sleep - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mattress topper brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mattress topper brands | 6 | 8% | 60.5K | | Bed sheet brands | 4 | 9.7% | 60.5K | | Duvet brands | 5 | 13.6% | 60.5K | | Pillow brands | 4 | 14.1% | 60.5K | - [Mattress topper brands](/demand/global-en/categories/mattress-topper-brands) - [Bed sheet brands](/demand/global-en/categories/bed-sheet-brands) - [Duvet brands](/demand/global-en/categories/duvet-brands) - [Pillow brands](/demand/global-en/categories/pillow-brands) ## How has branded search demand for Emma Sleep changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Emma Sleep worldwide held steady at 60.5K. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide decreased from 8.5% to 8%. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide peaked at 8.9% in January 2026 and was lowest at 3.2% in December 2025. - Across the 11 months ending August 2026, Emma Sleep fell from 5th to 6th among mattress topper brands worldwide. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed sheet brands worldwide peaked at 10.4% in November 2025 and was lowest at 6.3% in December 2025. - Across the 11 months ending August 2026, Emma Sleep fell from 3rd to 4th among bed sheet brands worldwide. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide increased from 12.5% to 13.6%. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among duvet brands worldwide peaked at 13.6% in August 2026 and was lowest at 3.6% in December 2025. - Across the 11 months ending August 2026, Emma Sleep fell from 4th to 5th among duvet brands worldwide. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide increased from 12.2% to 14.1%. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among pillow brands worldwide peaked at 14.1% in June 2026 and was lowest at 3.7% in December 2025. ## How did search popularity change for mattress topper brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%. - In August 2026, Saatva gained estimated Share of Search among mattress topper brands worldwide, from 41.1% to 42.1%. - In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%. - In August 2026, Tempur-Pedic lost estimated Share of Search among mattress topper brands worldwide, from 23.4% to 21.7%. - In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%. - In August 2026, Brooklyn Bedding lost estimated Share of Search among mattress topper brands worldwide, from 8.7% to 8.1%. ## How did search popularity change for bed sheet brands worldwide in August 2026? - In August 2026, Emma Sleep gained estimated Share of Search among bed sheet brands worldwide, from 8.2% to 9.7%. - In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%. - In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%. - In August 2026, Brooklinen lost estimated Share of Search among bed sheet brands worldwide, from 26.7% to 26.1%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## How did search popularity change for duvet brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 2nd among duvet brands worldwide, at 17.8%. - In August 2026, Emma Sleep gained estimated Share of Search among duvet brands worldwide, from 12.1% to 13.6%. - In August 2026, Parachute gained estimated Share of Search among duvet brands worldwide, from 14% to 14.9%. - In August 2026, Brooklinen lost estimated Share of Search among duvet brands worldwide, from 39.5% to 36.6%. - In August 2026, Silentnight lost estimated Share of Search among duvet brands worldwide, from 18.1% to 16.6%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## How did search popularity change for pillow brands worldwide in August 2026? - In August 2026, Simba overtook Silentnight to rank 2nd among pillow brands worldwide, at 18.5%. - In August 2026, Emma Sleep gained estimated Share of Search among pillow brands worldwide, from 12.2% to 14.1%. - In August 2026, Tempur-Pedic lost estimated Share of Search among pillow brands worldwide, from 40.8% to 38.3%. - In August 2026, Silentnight lost estimated Share of Search among pillow brands worldwide, from 18.3% to 17.2%. - In August 2026, Sealy lost estimated Share of Search among pillow brands worldwide, from 12.2% to 11.5%. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mattress topper brands | 60.5K | 8.5% | 5 | | Nov 2025 | Mattress topper brands | 90.5K | 7.6% | 5 | | Dec 2025 | Mattress topper brands | 49.5K | 3.2% | 5 | | Jan 2026 | Mattress topper brands | 74K | 8.9% | 5 | | Feb 2026 | Mattress topper brands | 49.5K | 6.1% | 5 | | Mar 2026 | Mattress topper brands | 49.5K | 7.4% | 5 | | Apr 2026 | Mattress topper brands | 49.5K | 7.4% | 5 | | May 2026 | Mattress topper brands | 49.5K | 6% | 6 | | Jun 2026 | Mattress topper brands | 49.5K | 7.9% | 6 | | Jul 2026 | Mattress topper brands | 49.5K | 7% | 6 | | Aug 2026 | Mattress topper brands | 60.5K | 8% | 6 | | Sep 2026 | Mattress topper brands | — | — | — | | Oct 2025 | Bed sheet brands | 60.5K | 10.1% | 3 | | Nov 2025 | Bed sheet brands | 90.5K | 10.4% | 3 | | Dec 2025 | Bed sheet brands | 49.5K | 6.3% | 3 | | Jan 2026 | Bed sheet brands | 74K | 9.1% | 4 | | Feb 2026 | Bed sheet brands | 49.5K | 8.5% | 4 | | Mar 2026 | Bed sheet brands | 49.5K | 8.2% | 4 | | Apr 2026 | Bed sheet brands | 49.5K | 8.4% | 3 | | May 2026 | Bed sheet brands | 49.5K | 7.7% | 4 | | Jun 2026 | Bed sheet brands | 49.5K | 8.3% | 3 | | Jul 2026 | Bed sheet brands | 49.5K | 8.2% | 4 | | Aug 2026 | Bed sheet brands | 60.5K | 9.7% | 4 | | Sep 2026 | Bed sheet brands | — | — | — | | Oct 2025 | Duvet brands | 60.5K | 12.5% | 4 | | Nov 2025 | Duvet brands | 90.5K | 9.8% | 4 | | Dec 2025 | Duvet brands | 49.5K | 3.6% | 4 | | Jan 2026 | Duvet brands | 74K | 11% | 5 | | Feb 2026 | Duvet brands | 49.5K | 12% | 5 | | Mar 2026 | Duvet brands | 49.5K | 11.4% | 5 | | Apr 2026 | Duvet brands | 49.5K | 12.6% | 4 | | May 2026 | Duvet brands | 49.5K | 10.7% | 5 | | Jun 2026 | Duvet brands | 49.5K | 13.4% | 4 | | Jul 2026 | Duvet brands | 49.5K | 12.1% | 5 | | Aug 2026 | Duvet brands | 60.5K | 13.6% | 5 | | Sep 2026 | Duvet brands | — | — | — | | Oct 2025 | Pillow brands | 60.5K | 12.2% | 4 | | Nov 2025 | Pillow brands | 90.5K | 10.7% | 4 | | Dec 2025 | Pillow brands | 49.5K | 3.7% | 4 | | Jan 2026 | Pillow brands | 74K | 13% | 4 | | Feb 2026 | Pillow brands | 49.5K | 11.7% | 4 | | Mar 2026 | Pillow brands | 49.5K | 12.2% | 4 | | Apr 2026 | Pillow brands | 49.5K | 13.1% | 4 | | May 2026 | Pillow brands | 49.5K | 11.7% | 4 | | Jun 2026 | Pillow brands | 49.5K | 14.1% | 4 | | Jul 2026 | Pillow brands | 49.5K | 12.2% | 4 | | Aug 2026 | Pillow brands | 60.5K | 14.1% | 4 | | Sep 2026 | Pillow brands | — | — | — | ## How is Emma Sleep measured? Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “emma sleep” ## Which mattress topper brands compete with Emma Sleep? - [Saatva](/demand/global-en/brands/saatva): Head-to-head: /demand/global-en/compare/emma-sleep-vs-saatva - [Tempur-Pedic](/demand/global-en/brands/tempur-pedic): Head-to-head: /demand/global-en/compare/emma-sleep-vs-tempur-pedic - [Simba](/demand/global-en/brands/simba-sleep): Head-to-head: /demand/global-en/compare/emma-sleep-vs-simba-sleep - [Silentnight](/demand/global-en/brands/silentnight): Head-to-head: /demand/global-en/compare/emma-sleep-vs-silentnight - [Brooklyn Bedding](/demand/global-en/brands/brooklyn-bedding): Head-to-head: /demand/global-en/compare/brooklyn-bedding-vs-emma-sleep ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Emma Sleep: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/emma-sleep This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.