---
title: "Emirates: search popularity and Share of Search worldwide"
description: "A Dubai-based international airline flying long-haul routes, including from Auckland and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/emirates"
publisher: "Brandwave"
---

# Emirates: search popularity and Share of Search worldwide

A Dubai-based international airline flying long-haul routes, including from Auckland and Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Emirates
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among airline brands**: 25.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Airline brands | 2 | 25.3% | 4.1M |

- [Airline brands](/demand/global-en/categories/airline-brands)

## How has branded search demand for Emirates changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Emirates worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide decreased from 27.9% to 25.3%.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide peaked at 33.3% in March 2026 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Emirates fell from 1st to 2nd among airline brands worldwide.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, Qantas gained estimated Share of Search among airline brands worldwide, from 9.1% to 11.3%.
- In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
- In August 2026, Emirates gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.
- In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 24.7% to 20.7%.
- Estimated monthly branded searches for Air New Zealand worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airline brands | 5M | 27.9% | 1 |
| Nov 2025 | Airline brands | 5M | 29.3% | 1 |
| Dec 2025 | Airline brands | 4.1M | 26.5% | 1 |
| Jan 2026 | Airline brands | 5M | 24.7% | 2 |
| Feb 2026 | Airline brands | 5M | 28.1% | 1 |
| Mar 2026 | Airline brands | 9.1M | 33.3% | 1 |
| Apr 2026 | Airline brands | 5M | 28.6% | 1 |
| May 2026 | Airline brands | 4.1M | 25.9% | 2 |
| Jun 2026 | Airline brands | 4.1M | 24.7% | 2 |
| Jul 2026 | Airline brands | 4.1M | 24.7% | 2 |
| Aug 2026 | Airline brands | 4.1M | 25.3% | 2 |
| Sep 2026 | Airline brands | — | — | — |

## How is Emirates measured?

Brandwave collects information about searches that people make online using Emirates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “emirates”

## Which airline brands compete with Emirates?

- [British Airways](/demand/global-en/brands/british-airways): Head-to-head: /demand/global-en/compare/british-airways-vs-emirates
- [Qatar Airways](/demand/global-en/brands/qatar-airways): Head-to-head: /demand/global-en/compare/emirates-vs-qatar-airways
- [Singapore Airlines](/demand/global-en/brands/singapore-airlines): Head-to-head: /demand/global-en/compare/emirates-vs-singapore-airlines
- [Qantas](/demand/global-en/brands/qantas): Head-to-head: /demand/global-en/compare/emirates-vs-qantas
- [Air New Zealand](/demand/global-en/brands/air-new-zealand): Head-to-head: /demand/global-en/compare/air-new-zealand-vs-emirates

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Emirates: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/emirates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/emirates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.