--- title: "Emi Jay: search popularity worldwide" description: "Emi Jay makes hair clips and hair accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/emi-jay" publisher: "Brandwave" --- # Emi Jay: search popularity worldwide Emi Jay makes hair clips and hair accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Emi Jay - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair accessories brands**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair accessories brands | 2 | 10.1% | 90.5K | | Hair clips brands | 2 | 15.4% | 90.5K | - [Hair accessories brands](/demand/global-en/categories/hair-accessories-brands) - [Hair clips brands](/demand/global-en/categories/hair-clips-brands) ## Top hair accessories brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Emi Jay is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Emi Jay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kitsch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | France Luxe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Slip | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Scunci | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Claire's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Conair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Invisibobble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair accessories brands - Asked ChatGPT "Which hair accessories brand should I buy?": 1. Kitsch, 2. Emi Jay, 3. Slip, 4. France Luxe - Asked ChatGPT "What are the best hair accessories brands?": 1. Emi Jay, 2. Slip, 3. France Luxe, 4. Kitsch, 5. Scunci - Asked ChatGPT "What's the best hair accessories brand for everyday styling?": 1. Emi Jay, 2. Kitsch, 3. France Luxe, 4. Scunci - Searched Google, AI Overview "hair accessories": 1. Emi Jay - Searched Google, AI Overview "hair accessories for women": named none of the brands we track Not named in any answer: Claire's, Conair, Invisibobble and Goody. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Emi Jay changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Emi Jay worldwide rose from 74K to 90.5K. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide increased from 5.1% to 10.1%. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide peaked at 10.7% in November 2025 and was lowest at 5.1% in October 2025. - Across the 12 months ending September 2026, Emi Jay rose from 3rd to 2nd among hair accessories brands worldwide. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide increased from 12.8% to 15.4%. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair clips brands worldwide peaked at 21.5% in November 2025 and was lowest at 12.7% in August 2026. - Across the 12 months ending September 2026, Emi Jay rose from 3rd to 2nd among hair clips brands worldwide. ## How did search popularity change for hair accessories brands worldwide in September 2026? - In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%. - In September 2026, Conair gained share of searches among hair accessories brands worldwide, from 5.8% to 6.7%. - In September 2026, Claire's lost share of searches among hair accessories brands worldwide, from 79.2% to 75.5%. - Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 12K to 16.5K in September 2026. - Estimated monthly branded searches for France Luxe worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Goody worldwide fell 23.5% over 12 measured months, from 3.4K to 2.6K in September 2026. ## How did search popularity change for hair clips brands worldwide in September 2026? - In September 2026, Emi Jay gained share of searches among hair clips brands worldwide, from 12.7% to 15.4%. - In September 2026, TELETIES lost share of searches among hair clips brands worldwide, from 7% to 5.6%. - In September 2026, Tangle Teezer lost share of searches among hair clips brands worldwide, from 63.4% to 62.8%. - In September 2026, Kitsch lost share of searches among hair clips brands worldwide, from 3.4% to 2.8%. - Conair’s share of searches among hair clips brands worldwide has lost ground for 3 months in a row, from 14.4% to 10.3% in September 2026. - In September 2026, Fancii rose from 9th to 8th among hair clips brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair accessories brands | 74K | 5.1% | 3 | | Nov 2025 | Hair accessories brands | 165K | 10.7% | 2 | | Dec 2025 | Hair accessories brands | 110K | 7.3% | 2 | | Jan 2026 | Hair accessories brands | 90.5K | 7.2% | 2 | | Feb 2026 | Hair accessories brands | 74K | 7.2% | 2 | | Mar 2026 | Hair accessories brands | 74K | 6.1% | 2 | | Apr 2026 | Hair accessories brands | 74K | 6.1% | 2 | | May 2026 | Hair accessories brands | 74K | 7% | 3 | | Jun 2026 | Hair accessories brands | 74K | 7.1% | 3 | | Jul 2026 | Hair accessories brands | 90.5K | 8.6% | 2 | | Aug 2026 | Hair accessories brands | 74K | 7.1% | 2 | | Sep 2026 | Hair accessories brands | 90.5K | 10.1% | 2 | | Oct 2025 | Hair clips brands | 74K | 12.8% | 3 | | Nov 2025 | Hair clips brands | 165K | 21.5% | 2 | | Dec 2025 | Hair clips brands | 110K | 17% | 2 | | Jan 2026 | Hair clips brands | 90.5K | 16.6% | 2 | | Feb 2026 | Hair clips brands | 74K | 16.8% | 2 | | Mar 2026 | Hair clips brands | 74K | 14.5% | 2 | | Apr 2026 | Hair clips brands | 74K | 14.6% | 2 | | May 2026 | Hair clips brands | 74K | 14.3% | 3 | | Jun 2026 | Hair clips brands | 74K | 14.4% | 3 | | Jul 2026 | Hair clips brands | 90.5K | 17.5% | 2 | | Aug 2026 | Hair clips brands | 74K | 12.7% | 2 | | Sep 2026 | Hair clips brands | 90.5K | 15.4% | 2 | ## How are Emi Jay’s branded searches counted? Brandwave collects information about searches that people make online using Emi Jay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “emi jay” ## Which hair accessories brands compete with Emi Jay? - [Claire's](/demand/global-en/brands/claire-s): Head-to-head: /demand/global-en/compare/claire-s-vs-emi-jay - [Conair](/demand/global-en/brands/conair): Head-to-head: /demand/global-en/compare/conair-vs-emi-jay - [Invisibobble](/demand/global-en/brands/invisibobble): Head-to-head: /demand/global-en/compare/emi-jay-vs-invisibobble - [Kitsch](/demand/global-en/brands/kitsch): Head-to-head: /demand/global-en/compare/emi-jay-vs-kitsch - [Slip](/demand/global-en/brands/slip-silk): Head-to-head: /demand/global-en/compare/emi-jay-vs-slip-silk - [Scunci](/demand/global-en/brands/scunci) - [France Luxe](/demand/global-en/brands/france-luxe) - [Goody](/demand/global-en/brands/goody) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Emi Jay: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/emi-jay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/emi-jay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.