--- title: "Eli & Elm: search popularity worldwide" description: "Eli & Elm is a pillow brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/eli-and-elm" publisher: "Brandwave" --- # Eli & Elm: search popularity worldwide Eli & Elm is a pillow brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Eli & Elm - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pillow brands**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pillow brands | 9 | 0.05% | 210 | - [Pillow brands](/demand/global-en/categories/pillow-brands) ## Top pillow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eli & Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eli & Elm is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coop Sleep Goods | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Saatva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Eli & Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tempur-Pedic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sealy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slumberdown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pillow brands - Asked ChatGPT "Which pillow brand should I buy?": 1. Coop Sleep Goods, 2. Saatva - Asked ChatGPT "What are the best pillow brands?": 1. Coop Sleep Goods, 2. Saatva, 3. Tempur-Pedic, 4. Eli & Elm - Asked ChatGPT "What's the best pillow brand for side sleepers?": 1. Coop Sleep Goods, 2. Eli & Elm, 3. Tempur-Pedic - Searched Google, AI Overview "best pillow": 1. Coop Sleep Goods, 2. Saatva - Searched Google, AI Overview "pillow for side sleepers": 1. Coop Sleep Goods Not named in any answer: Silentnight, Simba, Emma Sleep, Sealy and Slumberdown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Eli & Elm changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Eli & Elm worldwide held steady at 210. - Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide held steady, from 0.04% to 0.05%. ## How did search popularity change for pillow brands worldwide in September 2026? - In September 2026, Silentnight overtook Simba to rank 2nd among pillow brands worldwide, with 16% of the searches. - In September 2026, Tempur-Pedic gained share of searches among pillow brands worldwide, from 42% to 44.6%. - In September 2026, Sealy gained share of searches among pillow brands worldwide, from 10.1% to 10.7%. - In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%. - In September 2026, Simba lost share of searches among pillow brands worldwide, from 16.2% to 14.3%. - Slumberdown’s share of searches among pillow brands worldwide has gained ground for 3 months in a row, from 0.91% to 1.6% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pillow brands | 210 | 0.04% | 9 | | Nov 2025 | Pillow brands | 320 | 0.04% | 9 | | Dec 2025 | Pillow brands | 1.3K | 0.09% | 9 | | Jan 2026 | Pillow brands | 1.3K | 0.21% | 9 | | Feb 2026 | Pillow brands | 480 | 0.1% | 9 | | Mar 2026 | Pillow brands | 390 | 0.09% | 9 | | Apr 2026 | Pillow brands | 260 | 0.06% | 9 | | May 2026 | Pillow brands | 260 | 0.06% | 9 | | Jun 2026 | Pillow brands | 170 | 0.04% | 9 | | Jul 2026 | Pillow brands | 210 | 0.05% | 9 | | Aug 2026 | Pillow brands | 260 | 0.05% | 9 | | Sep 2026 | Pillow brands | 210 | 0.05% | 9 | ## How are Eli & Elm’s branded searches counted? Brandwave collects information about searches that people make online using Eli & Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “eli & elm” ## Which pillow brands compete with Eli & Elm? - [Tempur-Pedic](/demand/global-en/brands/tempur-pedic) - [Silentnight](/demand/global-en/brands/silentnight) - [Simba](/demand/global-en/brands/simba-sleep) - [Emma Sleep](/demand/global-en/brands/emma-sleep): Head-to-head: /demand/global-en/compare/eli-and-elm-vs-emma-sleep - [Sealy](/demand/global-en/brands/sealy): Head-to-head: /demand/global-en/compare/eli-and-elm-vs-sealy - [Slumberdown](/demand/global-en/brands/slumberdown): Head-to-head: /demand/global-en/compare/eli-and-elm-vs-slumberdown - [Coop Sleep Goods](/demand/global-en/brands/coop-sleep-goods): Head-to-head: /demand/global-en/compare/coop-sleep-goods-vs-eli-and-elm - [Saatva](/demand/global-en/brands/saatva): Head-to-head: /demand/global-en/compare/eli-and-elm-vs-saatva ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Eli & Elm: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/eli-and-elm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/eli-and-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.