---
title: "Elgato: search popularity and Share of Search worldwide"
description: "Elgato offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/elgato"
publisher: "Brandwave"
---

# Elgato: search popularity and Share of Search worldwide

Elgato offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Elgato
- **Owned by**: Corsair
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among webcam brands**: 6.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Webcam brands | 4 | 6.3% | 318K |

- [Webcam brands](/demand/global-en/categories/webcam-brands)

## How has branded search demand for Elgato changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 392K to 318K.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide decreased from 7.2% to 6.3%.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide peaked at 7.6% in March 2026 and was lowest at 6.2% in June 2026.

## How did search popularity change for webcam brands worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.
- In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.
- In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.
- Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.
- Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Webcam brands | 392K | 7.2% | 4 |
| Nov 2025 | Webcam brands | 392K | 6.4% | 4 |
| Dec 2025 | Webcam brands | 393K | 6.5% | 4 |
| Jan 2026 | Webcam brands | 393K | 6.9% | 4 |
| Feb 2026 | Webcam brands | 322K | 6.5% | 4 |
| Mar 2026 | Webcam brands | 389K | 7.6% | 4 |
| Apr 2026 | Webcam brands | 318K | 6.6% | 4 |
| May 2026 | Webcam brands | 385K | 7.4% | 4 |
| Jun 2026 | Webcam brands | 316K | 6.2% | 4 |
| Jul 2026 | Webcam brands | 318K | 6.7% | 4 |
| Aug 2026 | Webcam brands | 318K | 6.3% | 4 |
| Sep 2026 | Webcam brands | — | — | — |

## How is Elgato measured?

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “elgato”
- “elgato com”
- “elgato facecam”
- “elgato webcam”
- “webcam elgato”

## Which webcam brands compete with Elgato?

- [Insta360](/demand/global-en/brands/insta360): Head-to-head: /demand/global-en/compare/elgato-vs-insta360
- [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/elgato-vs-logitech
- [Razer](/demand/global-en/brands/razer): Head-to-head: /demand/global-en/compare/elgato-vs-razer
- [OBSBOT](/demand/global-en/brands/obsbot): Head-to-head: /demand/global-en/compare/elgato-vs-obsbot

## Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

- [Corsair](/demand/global-en/companies/corsair): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

## Cite this page

Brandwave. "Elgato: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/elgato

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/elgato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.