--- title: "Elektron: search popularity worldwide" description: "A Swedish maker of drum machines and synthesisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/elektron" publisher: "Brandwave" --- # Elektron: search popularity worldwide A Swedish maker of drum machines and synthesisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elektron - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among drum machine brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drum machine brands | 6 | 10.6% | 74K | - [Drum machine brands](/demand/global-en/categories/drum-machine-brands) ## Top drum machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elektron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Elektron is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roland | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Elektron | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Akai | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Korg | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Behringer | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Arturia | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Moog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alesis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Boss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about drum machine brands - Asked ChatGPT "Which drum machine brand should I buy?": 1. Roland, 2. Elektron, 3. Behringer, 4. Korg - Asked ChatGPT "What are the best drum machine brands?": 1. Elektron, 2. Roland, 3. Korg, 4. Akai, 5. Behringer, 6. Arturia - Asked ChatGPT "What's the best drum machine brand for beat making?": 1. Roland, 2. Elektron, 3. Akai, 4. Korg - Searched Google, AI Overview "beat making machine": 1. Akai, 2. Roland Not named in any answer: Moog, Alesis and Boss. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Elektron changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elektron worldwide fell from 90.5K to 74K. - Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide decreased from 11.6% to 10.6%. - Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide peaked at 11.6% in October 2025 and was lowest at 8.9% in August 2026. - Across the 12 months ending September 2026, Elektron fell from 5th to 6th among drum machine brands worldwide. ## How did search popularity change for drum machine brands worldwide in September 2026? - In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 19.3% of the searches. - In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%. - In September 2026, Korg lost share of searches among drum machine brands worldwide, from 16.2% to 13%. - In September 2026, Akai lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%. - In September 2026, Behringer lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%. - Arturia’s share of searches among drum machine brands worldwide has lost ground for 3 months in a row, from 14.5% to 13% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drum machine brands | 90.5K | 11.6% | 5 | | Nov 2025 | Drum machine brands | 90.5K | 10.6% | 6 | | Dec 2025 | Drum machine brands | 74K | 9.3% | 6 | | Jan 2026 | Drum machine brands | 74K | 9.5% | 6 | | Feb 2026 | Drum machine brands | 60.5K | 9.2% | 6 | | Mar 2026 | Drum machine brands | 74K | 10.2% | 6 | | Apr 2026 | Drum machine brands | 74K | 9.4% | 6 | | May 2026 | Drum machine brands | 74K | 9.6% | 6 | | Jun 2026 | Drum machine brands | 60.5K | 9.7% | 6 | | Jul 2026 | Drum machine brands | 60.5K | 9.5% | 6 | | Aug 2026 | Drum machine brands | 60.5K | 8.9% | 6 | | Sep 2026 | Drum machine brands | 74K | 10.6% | 6 | ## How are Elektron’s branded searches counted? Brandwave collects information about searches that people make online using Elektron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elektron” ## Which drum machine brands compete with Elektron? - [Akai](/demand/global-en/brands/akai) - [Behringer](/demand/global-en/brands/behringer) - [Moog](/demand/global-en/brands/moog): Head-to-head: /demand/global-en/compare/elektron-vs-moog - [Arturia](/demand/global-en/brands/arturia): Head-to-head: /demand/global-en/compare/arturia-vs-elektron - [Korg](/demand/global-en/brands/korg): Head-to-head: /demand/global-en/compare/elektron-vs-korg - [Alesis](/demand/global-en/brands/alesis): Head-to-head: /demand/global-en/compare/alesis-vs-elektron - [Roland](/demand/global-en/brands/roland): Head-to-head: /demand/global-en/compare/elektron-vs-roland - [Boss](/demand/global-en/brands/boss-pedals) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Elektron: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/elektron This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/elektron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.