--- title: "Elecom: search popularity worldwide" description: "Elecom makes computer accessories in Japan, including trackballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/elecom" publisher: "Brandwave" --- # Elecom: search popularity worldwide Elecom makes computer accessories in Japan, including trackballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elecom - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among trackball brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trackball brands | 4 | 2.7% | 720 | - [Trackball brands](/demand/global-en/categories/trackball-brands) ## Top trackball brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elecom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Elecom is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kensington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elecom | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ploopy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nulea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ProtoArc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trackball brands - Asked ChatGPT "What's the best trackball mouse?": 1. Logitech, 2. Kensington - Asked ChatGPT "Which trackball should I buy for wrist pain?": 1. Logitech, 2. Kensington - Asked ChatGPT "What's the best trackball for work?": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball mouse": 1. Logitech, 2. Kensington, 3. Elecom Not named in any answer: Ploopy, Nulea and ProtoArc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Elecom changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elecom worldwide fell from 880 to 720. - Across the 12 months ending September 2026, Elecom’s share of searches among trackball brands worldwide held steady, from 2.9% to 2.7%. ## How did search popularity change for trackball brands worldwide in September 2026? - In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%. - In September 2026, Ploopy lost share of searches among trackball brands worldwide, from 27.2% to 24.6%. - In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%. - In September 2026, Nulea rose from 6th to 5th among trackball brands worldwide. - In September 2026, ProtoArc fell from 5th to 6th among trackball brands worldwide. - Estimated monthly branded searches for Elecom worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trackball brands | 880 | 2.9% | 4 | | Nov 2025 | Trackball brands | 1K | 2.8% | 4 | | Dec 2025 | Trackball brands | 1K | 3.3% | 4 | | Jan 2026 | Trackball brands | 1K | 3.2% | 4 | | Feb 2026 | Trackball brands | 880 | 2.9% | 4 | | Mar 2026 | Trackball brands | 880 | 2.8% | 4 | | Apr 2026 | Trackball brands | 880 | 3% | 4 | | May 2026 | Trackball brands | 880 | 3.1% | 4 | | Jun 2026 | Trackball brands | 720 | 2.8% | 4 | | Jul 2026 | Trackball brands | 880 | 3.4% | 4 | | Aug 2026 | Trackball brands | 880 | 3% | 4 | | Sep 2026 | Trackball brands | 720 | 2.7% | 4 | ## How are Elecom’s branded searches counted? Brandwave collects information about searches that people make online using Elecom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elecom trackball” ## Which trackball brands compete with Elecom? - [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/elecom-vs-logitech - [Ploopy](/demand/global-en/brands/ploopy): Head-to-head: /demand/global-en/compare/elecom-vs-ploopy - [Kensington](/demand/global-en/brands/kensington-tech): Head-to-head: /demand/global-en/compare/elecom-vs-kensington-tech - [Nulea](/demand/global-en/brands/nulea): Head-to-head: /demand/global-en/compare/elecom-vs-nulea - [ProtoArc](/demand/global-en/brands/protoarc): Head-to-head: /demand/global-en/compare/elecom-vs-protoarc ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Elecom: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/elecom This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/elecom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.