---
title: "Einstein Bros: search popularity and Share of Search worldwide"
description: "Einstein Bros is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/einstein-bros"
publisher: "Brandwave"
---

# Einstein Bros: search popularity and Share of Search worldwide

Einstein Bros is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Einstein Bros
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bagels**: 62.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bagels | 1 | 62.9% | 1M |

- [Bagels](/demand/global-en/categories/bagels)

## How has branded search demand for Einstein Bros changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Einstein Bros worldwide rose from 823K to 1M.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide increased from 55.6% to 62.9%.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide peaked at 62.9% in August 2026 and was lowest at 54.4% in January 2026.

## How did search popularity change for bagels worldwide in August 2026?

- In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.
- In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.
- In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.
- Estimated monthly branded searches for Bruegger's worldwide rose 511.1% over 11 measured months, from 8.1K to 49.5K in August 2026.
- Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bagels | 823K | 55.6% | 1 |
| Nov 2025 | Bagels | 823K | 55.2% | 1 |
| Dec 2025 | Bagels | 823K | 56% | 1 |
| Jan 2026 | Bagels | 823K | 54.4% | 1 |
| Feb 2026 | Bagels | 823K | 60% | 1 |
| Mar 2026 | Bagels | 823K | 55.2% | 1 |
| Apr 2026 | Bagels | 823K | 58.6% | 1 |
| May 2026 | Bagels | 1M | 59.4% | 1 |
| Jun 2026 | Bagels | 823K | 58.9% | 1 |
| Jul 2026 | Bagels | 823K | 58.8% | 1 |
| Aug 2026 | Bagels | 1M | 62.9% | 1 |
| Sep 2026 | Bagels | — | — | — |

## How is Einstein Bros measured?

Brandwave collects information about searches that people make online using Einstein Bros’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “einstein bros bagels”

## Which bagels compete with Einstein Bros?

- [Thomas'](/demand/global-en/brands/thomas): Head-to-head: /demand/global-en/compare/einstein-bros-vs-thomas
- [Bruegger's](/demand/global-en/brands/brueggers): Head-to-head: /demand/global-en/compare/brueggers-vs-einstein-bros
- [Lender's](/demand/global-en/brands/lenders): Head-to-head: /demand/global-en/compare/einstein-bros-vs-lenders
- [Sara Lee](/demand/global-en/brands/sara-lee): Head-to-head: /demand/global-en/compare/einstein-bros-vs-sara-lee
- [New York Bakery](/demand/global-en/brands/new-york-bakery): Head-to-head: /demand/global-en/compare/einstein-bros-vs-new-york-bakery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Einstein Bros: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/einstein-bros

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/einstein-bros. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.