---
title: "Egencia: search popularity and Share of Search worldwide"
description: "A business travel booking platform, part of American Express Global Business Travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/egencia"
publisher: "Brandwave"
---

# Egencia: search popularity and Share of Search worldwide

A business travel booking platform, part of American Express Global Business Travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Egencia
- **Owned by**: American Express Global Business Travel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business travel management platforms**: 14.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business travel management platforms | 3 | 14.6% | 112K |

- [Business travel management platforms](/demand/global-en/categories/business-travel-platforms)

## How has branded search demand for Egencia changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Egencia worldwide fell from 137K to 112K.
- Across the 11 months ending August 2026, Egencia’s estimated Share of Search among business travel management platforms worldwide peaked at 18.3% in January 2026 and was lowest at 13.4% in December 2025.

## How did search popularity change for business travel management platforms worldwide in August 2026?

- In August 2026, Navan gained estimated Share of Search among business travel management platforms worldwide, from 46.7% to 50.2%.
- In August 2026, Egencia gained estimated Share of Search among business travel management platforms worldwide, from 13.6% to 14.6%.
- In August 2026, SAP Concur lost estimated Share of Search among business travel management platforms worldwide, from 32.5% to 28.8%.
- In August 2026, Perk lost estimated Share of Search among business travel management platforms worldwide, from 4.5% to 4%.
- Estimated monthly branded searches for Serko worldwide rose 21.3% over 11 measured months, from 15K to 18.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business travel management platforms | 137K | 14.8% | 3 |
| Nov 2025 | Business travel management platforms | 112K | 16.2% | 3 |
| Dec 2025 | Business travel management platforms | 75.4K | 13.4% | 3 |
| Jan 2026 | Business travel management platforms | 137K | 18.3% | 3 |
| Feb 2026 | Business travel management platforms | 112K | 16.8% | 3 |
| Mar 2026 | Business travel management platforms | 137K | 17.2% | 3 |
| Apr 2026 | Business travel management platforms | 137K | 17.3% | 3 |
| May 2026 | Business travel management platforms | 112K | 15.6% | 3 |
| Jun 2026 | Business travel management platforms | 113K | 15% | 3 |
| Jul 2026 | Business travel management platforms | 92K | 13.6% | 3 |
| Aug 2026 | Business travel management platforms | 112K | 14.6% | 3 |
| Sep 2026 | Business travel management platforms | — | — | — |

## How is Egencia measured?

Brandwave collects information about searches that people make online using Egencia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amex gbt egencia”
- “egencia”
- “egencia booking”
- “egencia business travel”
- “egencia corporate travel”
- “egencia for business”
- “egencia travel”
- “egencia travel agency”

## Which business travel management platforms compete with Egencia?

- [Navan](/demand/global-en/brands/navan): Head-to-head: /demand/global-en/compare/egencia-vs-navan
- [SAP Concur](/demand/global-en/brands/sap-concur): Head-to-head: /demand/global-en/compare/egencia-vs-sap-concur
- [Perk](/demand/global-en/brands/perk): Head-to-head: /demand/global-en/compare/egencia-vs-perk
- [Serko](/demand/global-en/brands/serko): Head-to-head: /demand/global-en/compare/egencia-vs-serko

## Who owns Egencia?

Egencia is owned by American Express Global Business Travel. Brandwave does not track any other brands owned by American Express Global Business Travel.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Egencia?

Egencia is owned by American Express Global Business Travel. Brandwave does not track any other brands owned by American Express Global Business Travel.

## Cite this page

Brandwave. "Egencia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/egencia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/egencia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.