--- title: "edX: search popularity and Share of Search worldwide" description: "edX is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/edx" publisher: "Brandwave" --- # edX: search popularity and Share of Search worldwide edX is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: edX - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among MOOC platforms**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MOOC platforms | 3 | 2.8% | 368K | | University online degrees | 3 | 7.8% | 368K | - [MOOC platforms](/demand/global-en/categories/mooc-platforms) - [University online degrees](/demand/global-en/categories/university-online-degrees) ## How has branded search demand for edX changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for edX worldwide fell from 550K to 368K. - Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide decreased from 3.5% to 2.8%. - Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.8% in August 2026. - Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide decreased from 9.5% to 7.8%. - Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide peaked at 11.4% in February 2026 and was lowest at 7.7% in July 2026. - Across the 11 months ending August 2026, edX fell from 2nd to 3rd among university online degrees worldwide. ## How did search popularity change for MOOC platforms worldwide in August 2026? - In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%. - In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%. - In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%. - Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026. - Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## How did search popularity change for university online degrees worldwide in August 2026? - In August 2026, Coursera gained estimated Share of Search among university online degrees worldwide, from 70.1% to 71.3%. - In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%. - In August 2026, edX rose from 4th to 3rd among university online degrees worldwide. - Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026. - Estimated monthly branded searches for SNHU worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MOOC platforms | 550K | 3.5% | 3 | | Nov 2025 | MOOC platforms | 550K | 4.2% | 3 | | Dec 2025 | MOOC platforms | 450K | 3.9% | 3 | | Jan 2026 | MOOC platforms | 550K | 4.5% | 3 | | Feb 2026 | MOOC platforms | 550K | 4.8% | 3 | | Mar 2026 | MOOC platforms | 550K | 4.8% | 3 | | Apr 2026 | MOOC platforms | 368K | 3.2% | 3 | | May 2026 | MOOC platforms | 368K | 3.7% | 3 | | Jun 2026 | MOOC platforms | 368K | 4.2% | 3 | | Jul 2026 | MOOC platforms | 368K | 3.7% | 3 | | Aug 2026 | MOOC platforms | 368K | 2.8% | 3 | | Sep 2026 | MOOC platforms | — | — | — | | Oct 2025 | University online degrees | 550K | 9.5% | 2 | | Nov 2025 | University online degrees | 550K | 11.2% | 2 | | Dec 2025 | University online degrees | 450K | 9.8% | 2 | | Jan 2026 | University online degrees | 550K | 9.6% | 2 | | Feb 2026 | University online degrees | 550K | 11.4% | 2 | | Mar 2026 | University online degrees | 550K | 11.2% | 2 | | Apr 2026 | University online degrees | 368K | 7.7% | 3 | | May 2026 | University online degrees | 368K | 7.8% | 3 | | Jun 2026 | University online degrees | 368K | 7.9% | 3 | | Jul 2026 | University online degrees | 368K | 7.7% | 4 | | Aug 2026 | University online degrees | 368K | 7.8% | 3 | | Sep 2026 | University online degrees | — | — | — | ## How is edX measured? Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “edx” ## Which MOOC platforms compete with edX? - [Khan Academy](/demand/global-en/brands/khan-academy): Head-to-head: /demand/global-en/compare/edx-vs-khan-academy - [Coursera](/demand/global-en/brands/coursera): Head-to-head: /demand/global-en/compare/coursera-vs-edx - [Udacity](/demand/global-en/brands/udacity): Head-to-head: /demand/global-en/compare/edx-vs-udacity - [FutureLearn](/demand/global-en/brands/futurelearn): Head-to-head: /demand/global-en/compare/edx-vs-futurelearn ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "edX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/edx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/edx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.