--- title: "Edwards: search popularity worldwide" description: "Edwards is a pie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/edwards" publisher: "Brandwave" --- # Edwards: search popularity worldwide Edwards is a pie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Edwards - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pie brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pie brands | 4 | 4.1% | 6.6K | - [Pie brands](/demand/global-en/categories/pie-brands) ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edwards was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edwards is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marie Callender’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Edwards | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mrs. Smith’s | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Banquet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ginsters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Higgidy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Poole's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy?": 1. Marie Callender’s, 2. Edwards - Asked ChatGPT "What are the best pie brands?": 1. Marie Callender’s, 2. Mrs. Smith’s, 3. Edwards - Asked ChatGPT "What's the best pie brand for easy family meals?": 1. Marie Callender’s, 2. Banquet - Searched Google, AI Overview "best pies": named none of the brands we track - Searched Google, AI Overview "frozen pie brands": 1. Marie Callender’s, 2. Edwards, 3. Mrs. Smith’s, 4. Banquet Not named in any answer: Pukka Pies, Ginsters, Wrights, Higgidy and Poole's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Edwards changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Edwards worldwide held steady at 6.6K. - Across the 12 months ending September 2026, Edwards’ share of searches among pie brands worldwide increased from 3.2% to 4.1%. - Across the 12 months ending September 2026, Edwards’ share of searches among pie brands worldwide peaked at 5.6% in December 2025 and was lowest at 3.2% in October 2025. ## How did search popularity change for pie brands worldwide in September 2026? - In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%. - In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%. - In September 2026, Ginsters lost share of searches among pie brands worldwide, from 3.2% to 2.7%. - Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026. - In September 2026, Banquet rose from 7th to 6th among pie brands worldwide. - In September 2026, Wrights fell from 6th to 7th among pie brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pie brands | 6.6K | 3.2% | 4 | | Nov 2025 | Pie brands | 18.1K | 4.9% | 2 | | Dec 2025 | Pie brands | 12.1K | 5.6% | 3 | | Jan 2026 | Pie brands | 6.6K | 4.1% | 4 | | Feb 2026 | Pie brands | 5.4K | 3.5% | 4 | | Mar 2026 | Pie brands | 8.1K | 5.1% | 4 | | Apr 2026 | Pie brands | 6.6K | 3.9% | 4 | | May 2026 | Pie brands | 6.6K | 4.1% | 4 | | Jun 2026 | Pie brands | 6.6K | 4.9% | 4 | | Jul 2026 | Pie brands | 6.6K | 4.9% | 4 | | Aug 2026 | Pie brands | 6.6K | 4.8% | 4 | | Sep 2026 | Pie brands | 6.6K | 4.1% | 4 | ## How are Edwards’ branded searches counted? Brandwave collects information about searches that people make online using Edwards’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “edwards pie” ## Which pie brands compete with Edwards? - [Marie Callender’s](/demand/global-en/brands/marie-callenders): Head-to-head: /demand/global-en/compare/edwards-vs-marie-callenders - [Pukka Pies](/demand/global-en/brands/pukka-pies): Head-to-head: /demand/global-en/compare/edwards-vs-pukka-pies - [Mrs. Smith’s](/demand/global-en/brands/mrs-smiths): Head-to-head: /demand/global-en/compare/edwards-vs-mrs-smiths - [Ginsters](/demand/global-en/brands/ginsters): Head-to-head: /demand/global-en/compare/edwards-vs-ginsters - [Banquet](/demand/global-en/brands/banquet): Head-to-head: /demand/global-en/compare/banquet-vs-edwards - [Wrights](/demand/global-en/brands/wrights) - [Higgidy](/demand/global-en/brands/higgidy) - [Poole's](/demand/global-en/brands/poole-s) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Edwards: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/edwards This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/edwards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.