--- title: "How popular is Eduard? Searches and AI answers worldwide" description: "Eduard makes plastic model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/eduard" publisher: "Brandwave" --- # How popular is Eduard? Searches and AI answers worldwide Eduard makes plastic model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Eduard - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among model kit manufacturers**: 1.4% ## Where does Eduard compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Model kit manufacturers | 6 | 1.4% | 5.1K | - [Model kit manufacturers](/demand/global-en/categories/model-kit-manufacturers) ## Top model kit manufacturers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Eduard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eduard is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Bandai | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Airfix | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Revell | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Eduard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Hasegawa | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Trumpeter | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Italeri | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about model kit manufacturers - Asked ChatGPT "Which model kit manufacturer should I buy?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Revell, 5. Eduard - Asked ChatGPT "What are the best model kit manufacturer brands?": 1. Tamiya, 2. Bandai, 3. Hasegawa, 4. Eduard, 5. Airfix, 6. Revell, 7. Trumpeter, 8. Italeri - Asked ChatGPT "What's the best model kit manufacturer for a hobbyist?": 1. Tamiya, 2. Bandai, 3. Eduard, 4. Airfix, 5. Revell - Searched Google, AI Overview "hobby model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Eduard changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Eduard worldwide fell from 6.1K to 5.1K. - Across the 12 months ending October 2026, Eduard’s share of searches among model kit manufacturers worldwide held steady at 1.4%. ## How did search popularity change for model kit manufacturers worldwide in October 2026? - In October 2026, Hasegawa overtook Airfix to rank 3rd among model kit manufacturers worldwide, with 13.9% of the searches. - In October 2026, Revell gained share of searches among model kit manufacturers worldwide, from 15.3% to 17%. - In October 2026, Italeri gained share of searches among model kit manufacturers worldwide, from 6.8% to 7.6%. - In October 2026, Tamiya lost share of searches among model kit manufacturers worldwide, from 50.8% to 46.4%. - In October 2026, Airfix lost share of searches among model kit manufacturers worldwide, from 12.5% to 11.4%. - Estimated monthly branded searches for Trumpeter worldwide rose 22.8% over 12 measured months, from 3.7K to 4.5K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Model kit manufacturers | 6.1K | 1.4% | 6 | | Dec 2025 | Model kit manufacturers | 6.1K | 1.4% | 6 | | Jan 2026 | Model kit manufacturers | 7.5K | 1.7% | 6 | | Feb 2026 | Model kit manufacturers | 5.1K | 1.5% | 6 | | Mar 2026 | Model kit manufacturers | 6K | 1.7% | 6 | | Apr 2026 | Model kit manufacturers | 5.1K | 1.5% | 6 | | May 2026 | Model kit manufacturers | 6.1K | 1.9% | 6 | | Jun 2026 | Model kit manufacturers | 6.1K | 2% | 6 | | Jul 2026 | Model kit manufacturers | 5K | 1.6% | 6 | | Aug 2026 | Model kit manufacturers | 6.3K | 1.9% | 6 | | Sep 2026 | Model kit manufacturers | 6.1K | 1.9% | 6 | | Oct 2026 | Model kit manufacturers | 5.1K | 1.4% | 6 | ## How are Eduard’s branded searches counted? Brandwave collects information about searches that people make online using Eduard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “eduard model kits” - “eduard models” ## Which model kit manufacturers compete with Eduard? - [Tamiya](/demand/global-en/brands/tamiya) - [Revell](/demand/global-en/brands/revell) - [Hasegawa](/demand/global-en/brands/hasegawa): Head-to-head: /demand/global-en/compare/eduard-vs-hasegawa - [Airfix](/demand/global-en/brands/airfix): Head-to-head: /demand/global-en/compare/airfix-vs-eduard - [Italeri](/demand/global-en/brands/italeri): Head-to-head: /demand/global-en/compare/eduard-vs-italeri - [Trumpeter](/demand/global-en/brands/trumpeter): Head-to-head: /demand/global-en/compare/eduard-vs-trumpeter - [Bandai](/demand/global-en/brands/bandai): Head-to-head: /demand/global-en/compare/bandai-vs-eduard ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Eduard? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/eduard This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/eduard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.